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Balancing the Art and Science of Site Selection
Tijuana flats is a Tex-Mex restaurant chain dedicated to serving people tasty food in vibrant, fun-loving environments across 135 locations—and counting. When the chain decided to kick off a new growth strategy, it turned to Eric Taylor. Back then, Taylor had just started as the company’s VP of Real Estate and Development and knew how pivotal it would be to identify high potential sites and markets for the brand to scale.
Enhance your market-planning strategy with innovative trade area analyses
While traditional methods for evaluating existing trade areas, like distance-based radius and drive times, may have worked for brands in the past, they don’t answer the critical question: “How are my customers actually traveling within my site’s trade area?” SiteZeus’ innovative approach is more precise, taking the guessing and uncertainty out of the picture. By leveraging your customers’ mobile location data inside SiteZeus’ A.I.-powered platform, you can visualize their paths to purchase and identify your brand’s true trade areas within minutes.
How Wings Etc. scaled its real estate with A.I.-powered market planning
How Wings Etc. scaled its real estate with A.I.-powered market planning Wings Etc. has been recognized as a Top 100 Fastest Growing Franchise whose passion for team members’ success is incomparable. In order to support the financial goals of its franchise network, Wings Etc. is leveraging SiteZeus’ A.I.-powered predictive analytics platform to increase its AUV […]
Krystal Restaurants teams up with SiteZeus to help drive strategic market planning
Tampa, Florida (August 31, 2021) Krystal Restaurants has proved it has the chops – or in this case, the Bacon Cheese Krystals – to thrive in the competitive quick service restaurant business. The nearly 300-store concept has been serving generations of customers since 1932, but the company recognizes that its future success hinges in part on leveraging digital innovation to strengthen sales and scale the brand. In line with the Krystal growth plan, the multi-unit brand will be leveraging SiteZeus’ A.I.-powered location intelligence platform to better understand its customers and pick locations with high revenue potential.
Tijuana Flats expands into new Southeast markets with confidence and strategic SiteZeus partnership
TAMPA, Florida (June 28, 2021) – SiteZeus is pleased to announce its newest partnership with Tijuana Flats, an iconic fast-casual Tex-Mex restaurant with over 120 locations across Florida, North Carolina, Indiana, and Virginia. This partnership will allow the restaurant brand to execute its new expansion strategy with A.I.-powered solutions needed to make intelligent, location-based decisions.
Identify markets where your brand would thrive in minutes
Traditional white space analysis methods take multi-unit brand’s two to four weeks to conduct and can vary in accuracy. Waiting that long for analysis drastically slows down the timeline for opening new locations. Attempting to find data driven answers to questions like, “What market should I enter next?” or “Where should I open my first location in this new market?” can be difficult. SiteZeus’ A.I.-powered white space analysis solution, Site Sonar, runs up to 50,000 sales projections across the US and Canada in a matter of minutes, helping brands evaluate sales potential in new markets with greater accuracy than ever before.
Breakthrough A.I.-powered solution helps multi-unit brands reduce sales impact and increase profits in existing markets
Sales impact can be challenging to measure mainly because human behavior is complex. How do you quickly, efficiently, and easily build out the best market planning strategy?
Test site remodel scenarios for a single site or your entire fleet to improve portfolio performance
Whenever a multi-unit brand decides to remodel one or multiple sites, the questions is always, “What will my ROI be?” Making physical or operational changes can be costly, so it’s critical to understand how the changes will affect stores’ revenue. With SiteZeus’s portfolio optimization solution, brands can navigate these decisions with confidence.
Test sales impact with SiteZeus’ new breakthrough solution
Great multi-unit brands recognize the importance of calculated infill growth. However, identifying potential sites with an acceptable amount of cannibalization on existing locations can be difficult. SiteZeus understands this obstacle, which is why we’ve created an A.I.-powered solution making the struggle of time-consuming and unreliable sales impact studies a thing of the past. Why SiteZeus? SiteZeus’ A.I.-powered Sales Impact solution forecasts potential sales transfer with unprecedented accuracy. Our approach leverages actual customer trip data to measure cannibalization in under a minute. This innovative methodology analyzes all the trips taken to your existing site over the last 365 days to predict how customers will shift to a new location. By evaluating 15 different variables like time of day, day of week, and a variety of distance-based measurements, the model is able to understand your customers’ behavior and predict sales impact with over 93% accuracy.
Identify revenue potential and analyze sales impact in a single platform
Calculating infill growth has been a challenging process for multi-unit brands, as it involves finding areas with high revenue potential without cannibalizing existing stores’ sales. Traditionally, these were two separate workflows. The first step was to calculate revenue projections for potential sites, then separately test the impact of opening new stores near existing locations. This process was tedious, expensive, and usually took four to six weeks, leaving brands with questionable accuracy. One advantage of new modern techniques is using multiple market planning solutions in tandem to find the best performing markets and locations. The SiteZeus platform allows real estate teams to accurately forecast sales potential and the impact a potential site opening will have on existing locations, all in under a minute. With this dynamic duo of solutions, you can evaluate potential sites faster and with more confidence than ever before.
Melting Pot’s appetite for smart growth leads to a key partnership with SiteZeus
Innovation and forward-thinking have always been a part of Melting Pot’s brand culture. That was the case when the company opened its first fondue restaurant in 1975. The same remains true today as the company leverages SiteZeus’ cutting-edge location intelligence technology to fuel its market planning decisions. In this exciting new partnership, Melting Pot will leverage SiteZeus' A.I.-powered platform to enhance sales forecasts, better understand customer segments, and run white space analysis with unprecedented speed and accuracy.
Shannon Clinton receives Service Member Patriot Award
Shannon Clinton, SiteZeus’ VP of Sales, recently received the Service Member Patriot Award to highlight her encouragement of team members serving in the Armed Forces Reserve Components. This special award recognizes employers who encourage citizen warriors to freely serve our country by providing flexible schedules, offering time off prior to and after deployment, and granting leaves of absence when needed.