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Location Intelligence

Implement strategic closures and relocations with SiteZeus’ new impact analytics

An underperforming or poorly positioned store can hurt your average unit volume and cannibalize sales. With variables like changing customer demographics, moving competitors, new lease terms, and population movement, most brands — especially legacy ones — will need to embrace closure and relocation studies as part of a healthy market-planning strategy. Protecting existing revenue and maximizing market share is easy with SiteZeus’ closure impact solution, which uses mobile data to analyze customers’ paths to purchase and predict how their behavior would change in response to a store closure or relocation.

Webinars
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The network effect: Leveraging impact analytics to optimize your portfolio

Adaptability is the hallmark of top-performing brands, which is why closure impact analysis forms a crucial part of strong growth strategies. The latest addition to the SiteZeus platform, this solution enables restaurant brands to systematically assess how store closures and relocations will affect their surrounding sites.

Events
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Optimize your portfolio: The future of unit growth, sales impact, and strategic relocation

Attendees at this year’s Restaurant Leadership Conference had the unique opportunity to hear from our panel of real estate experts from Inspire Brands, Yum! Brands, and Cousins Subs.

Events
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Make ICSC Las Vegas 2022 the first page in a new chapter of growth

ICSC Las Vegas — there’s no event quite like it. This premier networking and dealmaking conference features thousands of restaurant and retail leaders eager to discuss emerging trends, introduce groundbreaking products, and form lasting partnerships. Mark your calendars for May 22–24 to attend an action-packed trade show ripe with industry insights and innovations!

Events
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Planning to attend the 2022 Restaurant Leadership Conference?

The Restaurant Leadership Conference is a great opportunity to network with industry leaders from across the country. With more than 100 engaging speakers and 1,350 senior executives present, you’re sure to gain powerful insights, close key deals, and form lasting connections. This year’s conference will be held April 10–13 at the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona. Meet us there!

Location Intelligence
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Why all strong market-planning strategies include mobile data

The world’s greatest brands span different industries, growth phases, and management styles, but they all have one thing in common: they’re eager to expand their portfolios — and do so efficiently. If your brand has a stake in the offline world and relies on high traffic volumes to drive revenue, mobile data can be your best friend.

In highly competitive industries where success depends on quickly finding and securing prime real estate, a streamlined and sophisticated site-selection process is essential. And the best strategies are those that focus heavily on customers’ locations and behaviors. Previously, a thorough approach required running several analyses that took a lot of time, money, and technical training. But brands can now overcome those barriers and achieve even more effective market planning by leveraging the latest technology, including multipurpose resources they can apply throughout the development cycle.

Customer stories
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Growing brands and finding acquisition opportunities faster

Savory Restaurant Fund, part of the Utah-based Mercato Partners, is a group of 60 veterans of the food and beverage industry who have built, acquired, opened, and managed hundreds of restaurants during their careers. Known for their investment savvy, the team members also pride themselves on being restaurant operators at the core. Their personal experience helps them understand their partners’ positions and provide especially powerful insights in such a complex, competitive industry.

Webinars
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How mobile data drives profitable market planning

Mobile data transforms human movement into actionable results, and it’s a key driver of profitable market planning for brands of all sizes. Deeply integrated with the SiteZeus platform, it provides unique insights that help you make optimal location-based decisions.

Customer stories
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Achieving speed and precision in market planning

PJ's Coffee of New Orleans, part of the Ballard Brands hospitality and foodservice company, has been serving customers small-batch, specialty arabica coffee since 1978. In an enormous industry, the brand sets itself apart through a focus on craftsmanship and southern hospitality — and with 125 new locations in development, it's growing at an astonishing pace.

Location Intelligence
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Jump-start your growth with scientific insights

Your brand has gained local popularity, with exceptional service, quality products, and a solid business model. Now it’s time to scale the concept and maximize your profit — but how will you find the time and funds to do so when you’re already busy managing supply chain logistics, staffing levels, marketing campaigns, local regulations, and maybe even franchisee relationships?

Location Intelligence
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What’s the best way to calculate sales impact? Hint: It involves tech.

Sales cannibalization might be an age-old problem, but that doesn’t mean you should be stuck with age-old solutions. Real estate teams have incorporated scientific calculations into their marketing planning in the last three or four decades, but now this trend is accelerating as the technology advances.

Location Intelligence
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Due diligence done right

Find, evaluate, acquire, grow, optimize, sell, repeat — this cycle of uncovering and expanding promising brands is one all private equity firms are familiar with. And the current market has uniquely positioned you to secure popular emerging brands at a low cost, with their valuations having decreased due to pandemic-related setbacks. But how can you […]