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Melting Pot’s appetite for smart growth leads to a key partnership with SiteZeus

Innovation and forward-thinking have always been a part of Melting Pot’s brand culture. That was the case when the company opened its first fondue restaurant in 1975. The same remains true today as the company leverages SiteZeus’ cutting-edge location intelligence technology to fuel its market planning decisions. In this exciting new partnership, Melting Pot will leverage SiteZeus' A.I.-powered platform to enhance sales forecasts, better understand customer segments, and run white space analysis with unprecedented speed and accuracy.


Shannon Clinton receives Service Member Patriot Award

Shannon Clinton, SiteZeus’ VP of Sales, recently received the Service Member Patriot Award to highlight her encouragement of team members serving in the Armed Forces Reserve Components. This special award recognizes employers who encourage citizen warriors to freely serve our country by providing flexible schedules, offering time off prior to and after deployment, and granting leaves of absence when needed.

Press Release

A.I.-powered sales impact solution revolutionizes multi-unit market planning

TAMPA, Florida (Feb. 22, 2021) – Large, multi-unit brands typically focus expansion around concentrated, “hot” trade areas, but when they fail to calculate sales impact correctly, they risk overcrowding the market and cannibalizing their own sales. That's an expensive mistake that can quickly take a brand from profits to loss. To help avoid such costly errors, SiteZeus has announced the release of its new A.I.-powered Sales Impact solution which leverages mobile data and geofencing to empower real estate teams to run unparalleled analyses and help identify where to open their next location in an existing territory.


Reduce sales impact and maximize profit with new A.I. methodology

Join us March 10th at 1pm ET to see a live demo and to hear from actual brands that use SiteZeus to leverage customer behavior in predicting store cannibalization.


Pieology teams up with SiteZeus on new recipe for data-driven expansion

California-based pizza chain Pieology isn’t just another create-your-own pizzeria. True, it offers great flavor-packed custom and signature pies. However, the fast casual restaurant company was built with a bigger vision of serving individuality and nourishing personal connections. That business model and vision is resonating with both customers and franchisees – and firing more growth for the company. Pieology is partnering with SiteZeus as it embarks on a plan to expand its 120-store multi-unit footprint.

Location Intelligence

Grow Smart: Confident growth in any economy

Learn how to bring your brand's market planning strategy to life with empowered decision-making. Explore why SiteZeus' A.I.-driven platform provides the robust data and accurate analyses needed for your real estate team to succeed.

Case Studies

Sonny’s BBQ cooks up a new off-premise blueprint, served with a side of A.I.-powered market planning

Sonny Tillman founded his first restaurant in Gainesville, FL in 1968, when the world was a very different place. Long before smartphones and online ordering, Tillman and his wife, Lucille, dreamed of “serving slow-cooked, all-you-can-eat BBQ with a generous helping of Southern hospitality”. Now 96 locations strong (and growing), Sonny’s BBQ, spans eight Southeastern states and is one of the country’s largest barbecue chains. 

Press Release

International tea brand Gong Cha taps SiteZeus to accelerate its U.S. expansion

Tampa, Florida (Jan 11, 2021) UK-based Gong Cha is one of the most recognized bubble tea brands in the world. The company has carefully crafted that success on a foundation of premium quality teas sourced from the finest tea estates in Taiwan. Since it was founded in 2006, Gong Cha has expanded to over 19 countries with nearly 14,00 locations worldwide, including 105 stores in the U.S. SiteZeus is excited to be helping the company rapidly and efficiently scale up its multi-unit footprint across the U.S.


Lou Malnati’s Pizzeria partners with SiteZeus to aid multi-unit expansion across U.S.

SiteZeus is thrilled to announce its new partnership with Lou Malnati’s Pizzeria. Founder Lou Malnati started the Chicago-based pizza company 50 years ago based on the recipe his father helped create at Chicago’s first deep-dish pizzeria in 1943. Currently, the pizzeria has 57 locations in Illinois and 10 more in Arizona, Wisconsin, and Indiana. The real estate team at Lou Malnati’s Pizzeria will leverage SiteZeus’ A.I.-powered platform to identify new markets and sites with high revenue potential.

Featured In

How restaurants are leveraging Planned Grocery data for strategic site selection

For decades, general retailers’ ability to attract significant shopping traffic proved lucrative for neighboring businesses—particularly restaurant brands. However, mass store closures and a major shift toward online retailing have pushed grocery to the front of the anchor tenant line. These days, leading restaurant brands rely heavily on grocery development data to pick better locations.


MOOYAH Burgers, Fries and Shakes leverages SiteZeus’ predictive modeling platform to grow confidently in new markets

SiteZeus is excited to announce its latest partnership with MOOYAH Burgers, Fries and Shakes, an international fast-casual franchise brand. 2020 has been a challenging year for restaurant brands – but not necessarily for MOOYAH. The brand didn’t just survive the pandemic shutdown but found itself in a growth phase due to several smart initiatives it rolled out pre-pandemic, including menu innovations and a new restaurant design.

Location Intelligence

How A.I. is helping real estate teams pick the right sites for their franchise

SiteZeus’ A.I. powered predictive platform helps multi-unit restaurant brands leave traditional consultants behind.