Everything Location

Location intelligence company SiteZeus will be collaborating with Gridwise, the leading business app for gig drivers and the go-to provider of gig-mobility analytics in the United States. Together, these data-driven businesses will transform the retail, restaurant, and grocery industries by enabling multi-unit brands to track how their customers are using third-party delivery services and optimize […]

As a marketer, you're constantly hustling to deploy the next campaign, testing new strategies in hopes of boosting click-through rates. But the trial-and-error approach takes too long, chipping away at your team's budget and momentum — so how can you hit your target on the first go? Until recently, this classic problem had remained unsolved. However, thanks to the latest customer-segmentation technology, your team can launch ad campaigns confidently by identifying top segments, leveraging on-demand insights, and creating custom audiences in just minutes.

Join us to explore how your real estate team can leverage SiteZeus’ new territory management solution.

The International Franchise Association’s annual convention is the premier networking event for franchisors and franchisees nationwide. With more than 200 exhibiting brands and two days’ worth of special sessions, this conference is a prime opportunity to deepen your knowledge on relevant topics like leadership, finances, technology, and unit expansion. This year’s trade show will take place from February 26 to March 1 at the Mandalay Bay Resort and Casino in Las Vegas, Nevada. Meet us there!

As a member of the corporate real estate team at a growing multi-unit brand, you’re in charge of managing a nationwide network of franchisees, constantly working to balance the thoroughness and speed of your analyses to reach established growth goals. And as if that didn’t keep you busy enough, this multi-faceted role also involves managing […]

TAMPA, Fla., Jan. 24, 2023 — Jack in the Box, a leading QSR concept, and SiteZeus, an A.I.-powered location intelligence platform, recently announced a partnership designed to bring cutting-edge technology to the restaurant brand’s site-selection and market-analysis process.

You’ve proven your concept and are ready to expand your brand’s portfolio. Is it time to look into using a location intelligence platform?  We might be biased, but our answer is a resounding yes — and we know the emerging brands who call SiteZeus their market-planning partner would agree. Why? Because in this stage of […]

The rapidly growing Wings Etc. Grill & Pub franchise includes more than 75 restaurant locations in 13 states. And thanks to its experience delivering specialty chicken wings, brews, and pub food since 1994, the brand boasts a strong customer base. But with inflation on the rise, the Wings Etc. marketing team wanted to scale faster, looking to reach new customers with an offer for 70¢ wings. They selected six restaurants in the Evansville, Indiana, designated market area to participate in a corresponding Facebook ad campaign.

The Restaurant Finance and Development Conference unites business leaders from across the country to discuss topics relevant to restaurant brands of all sizes. The 2022 event will be held November 14–16 at Wynn Las Vegas and feature nearly 100 industry experts and 200 exhibitors. The impressive diversity of this group will lay the foundation for engaging discussions, meaningful connections, and lasting partnerships. And with sessions on everything from inflation, interest rates, and labor markets to dynamic pricing, deal structures, and new technology, there’s something for everyone.

One of the largest convenience chains in the Pittsburgh region, Coen Markets opened its doors in 1923 and now has over 60 locations in Pennsylvania, Ohio, and West Virginia. Much more than your average c-store, Coen offers a wide range of amenities that include state-of-the-art coffee bars; ice-cold beer caves; dine-in seating; drive-thrus; free air; and a full-service kitchen serving its famous chicken, pizza, pepperoni rolls, and hand-crafted drinks. Their unique concept has long been popular with the locals — and has generated lots of growth potential.

Grocery brands have weathered the pandemic better than most, with some even flourishing thanks to the steady demand for consumer staples. However, while some regional grocery stores may have maximized infill growth in their home markets, they still have lots of competition, including from more established big-box retailers.

TAMPA, Fla., Sept. 29, 2022 — SaaS companies SiteZeus and Spatial.ai have teamed up to offer growing brands a cutting-edge customer-segmentation platform: SiteZeus Market, powered by PersonaLive™. Equipped with unprecedented insights, marketers across all industries can now craft highly tailored campaigns and deploy them efficiently. The end result: an increased return on every marketing dollar spent. This new technology empowers companies to truly understand their customers by transcending the limitations of traditional demographic data and surveys. A brand can now identify, analyze, and target its top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.