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SZ-Market
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How Wings Etc. optimized a regional Facebook campaign

The rapidly growing Wings Etc. Grill & Pub franchise includes more than 75 restaurant locations in 13 states. And thanks to its experience delivering specialty chicken wings, brews, and pub food since 1994, the brand boasts a strong customer base. But with inflation on the rise, the Wings Etc. marketing team wanted to scale faster, looking to reach new customers with an offer for 70¢ wings. They selected six restaurants in the Evansville, Indiana, designated market area to participate in a corresponding Facebook ad campaign.

Tradeshow
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Who’s ready for the 2022 Restaurant Finance and Development Conference?

The Restaurant Finance and Development Conference unites business leaders from across the country to discuss topics relevant to restaurant brands of all sizes. The 2022 event will be held November 14–16 at Wynn Las Vegas and feature nearly 100 industry experts and 200 exhibitors. The impressive diversity of this group will lay the foundation for engaging discussions, meaningful connections, and lasting partnerships. And with sessions on everything from inflation, interest rates, and labor markets to dynamic pricing, deal structures, and new technology, there’s something for everyone.

Customer stories
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Coen Markets kicks off a new chapter of growth with A.I.-driven insights

One of the largest convenience chains in the Pittsburgh region, Coen Markets opened its doors in 1923 and now has over 60 locations in Pennsylvania, Ohio, and West Virginia. Much more than your average c-store, Coen offers a wide range of amenities that include state-of-the-art coffee bars; ice-cold beer caves; dine-in seating; drive-thrus; free air; and a full-service kitchen serving its famous chicken, pizza, pepperoni rolls, and hand-crafted drinks. Their unique concept has long been popular with the locals — and has generated lots of growth potential.

Grocery
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Groceries: Everyone needs them, but not everyone gets them in the same way

Grocery brands have weathered the pandemic better than most, with some even flourishing thanks to the steady demand for consumer staples. However, while some regional grocery stores may have maximized infill growth in their home markets, they still have lots of competition, including from more established big-box retailers.

Press Release
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SiteZeus partners with Spatial.ai to offer groundbreaking customer-segmentation solution

TAMPA, Fla. (Sept. 29, 2022) — SaaS companies SiteZeus and Spatial.ai have teamed up to offer growing brands a cutting-edge customer-segmentation platform: SiteZeus Market, powered by PersonaLive™. Equipped with unprecedented insights, marketers across all industries can now craft highly tailored campaigns and deploy them efficiently. The end result: an increased return on every marketing dollar spent. This new technology empowers companies to truly understand their customers by transcending the limitations of traditional demographic data and surveys. A brand can now identify, analyze, and target its top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.

Webinars
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Boost marketing ROI with real-time customer segmentation

Join us October 19 at 1 p.m. ET to explore SiteZeus Market! This segmentation platform transcends the limits of traditional demographic data, allowing you to identify, analyze, and target your top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.

Location Intelligence

Implement strategic closures and relocations with SiteZeus’ new impact analytics

An underperforming or poorly positioned store can hurt your average unit volume and cannibalize sales. With variables like changing customer demographics, moving competitors, new lease terms, and population movement, most brands — especially legacy ones — will need to embrace closure and relocation studies as part of a healthy market-planning strategy. Protecting existing revenue and maximizing market share is easy with SiteZeus’ closure impact solution, which uses mobile data to analyze customers’ paths to purchase and predict how their behavior would change in response to a store closure or relocation.

Webinars
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The network effect: Leveraging impact analytics to optimize your portfolio

Adaptability is the hallmark of top-performing brands, which is why closure impact analysis forms a crucial part of strong growth strategies. The latest addition to the SiteZeus platform, this solution enables restaurant brands to systematically assess how store closures and relocations will affect their surrounding sites.

Events
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Optimize your portfolio: The future of unit growth, sales impact, and strategic relocation

Attendees at this year’s Restaurant Leadership Conference had the unique opportunity to hear from our panel of real estate experts from Inspire Brands, Yum! Brands, and Cousins Subs.

Events
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Make ICSC Las Vegas 2022 the first page in a new chapter of growth

ICSC Las Vegas — there’s no event quite like it. This premier networking and dealmaking conference features thousands of restaurant and retail leaders eager to discuss emerging trends, introduce groundbreaking products, and form lasting partnerships. Mark your calendars for May 22–24 to attend an action-packed trade show ripe with industry insights and innovations!

Events
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Planning to attend the 2022 Restaurant Leadership Conference?

The Restaurant Leadership Conference is a great opportunity to network with industry leaders from across the country. With more than 100 engaging speakers and 1,350 senior executives present, you’re sure to gain powerful insights, close key deals, and form lasting connections. This year’s conference will be held April 10–13 at the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona. Meet us there!

Location Intelligence
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Why all strong market-planning strategies include mobile data

The world’s greatest brands span different industries, growth phases, and management styles, but they all have one thing in common: they’re eager to expand their portfolios — and do so efficiently. If your brand has a stake in the offline world and relies on high traffic volumes to drive revenue, mobile data can be your best friend.

In highly competitive industries where success depends on quickly finding and securing prime real estate, a streamlined and sophisticated site-selection process is essential. And the best strategies are those that focus heavily on customers’ locations and behaviors. Previously, a thorough approach required running several analyses that took a lot of time, money, and technical training. But brands can now overcome those barriers and achieve even more effective market planning by leveraging the latest technology, including multipurpose resources they can apply throughout the development cycle.