Tech and Mortar Episode 009, January 2 2019

Ryan Rao, Apex Franchise Development Group

Talk Highlights
  • Creating an experience so memorable they will tell people about it
  • Why franchise sales are completely different from other sales
  • The first question every franchisor needs to ask a potential franchisee
Speaker Bio

Ryan is a franchise development expert who has grown multiple franchise-based businesses into national and international brands. Ryan’s passion for franchising grew and developed from his entrepreneurial spirit. Ryan has vast experience in real estate, start-up financing, start-up franchising, franchise development, and the intricacies of growing and developing a brand. He is an avid franchise blogger with thousands of followers. He also serves as a franchise consultant and is a personal growth advocate.

Show Notes

1:18 Evolution of Ryan’s career – from Junior PGA Championship to the Principle at Apex Franchise Development Group.

2:55 Ryan’s father buys a franchise, Romeos Pizza.

4:00 Lessons learned from his mentor Ryan Rose. Infrastructure for growth!

5:45 With the importance of experience, any unique or remarkable recent experiences.

7:20 Best form of marketing is word of mouth.

7:40 Why not every salesperson can sell franchises.

8:41 Go to questions in franchise development “interview”.

9:50 Companies like Chick Fil A that limit the number of units per franchise. Opinions? Industry going multi-unit.

11:30 What are millennial franchisees interested in that others are not?

13:22 Summary of Ryan’s points.

13:52 Scalability has never been easier

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