Tech and Mortar Episode 009, January 2 2019
Ryan Rao, Apex Franchise Development Group
- Creating an experience so memorable they will tell people about it
- Why franchise sales are completely different from other sales
- The first question every franchisor needs to ask a potential franchisee
Ryan is a franchise development expert who has grown multiple franchise-based businesses into national and international brands. Ryan’s passion for franchising grew and developed from his entrepreneurial spirit. Ryan has vast experience in real estate, start-up financing, start-up franchising, franchise development, and the intricacies of growing and developing a brand. He is an avid franchise blogger with thousands of followers. He also serves as a franchise consultant and is a personal growth advocate.
1:18 Evolution of Ryan’s career – from Junior PGA Championship to the Principle at Apex Franchise Development Group.
2:55 Ryan’s father buys a franchise, Romeos Pizza.
4:00 Lessons learned from his mentor Ryan Rose. Infrastructure for growth!
5:45 With the importance of experience, any unique or remarkable recent experiences.
7:20 Best form of marketing is word of mouth.
7:40 Why not every salesperson can sell franchises.
8:41 Go to questions in franchise development “interview”.
9:50 Companies like Chick Fil A that limit the number of units per franchise. Opinions? Industry going multi-unit.
11:30 What are millennial franchisees interested in that others are not?
13:22 Summary of Ryan’s points.
13:52 Scalability has never been easier