Tech + Mortar Episode 016, April 17, 2019

016 Jayson Tipp, Pincho

Talk Highlights

  • Jayson takes us from the days of Census data on CDs into 2019
  • Without a leader who understands analytics and technology, there is no hope
  • How a jazz band can relate to a well-run organization

Speaker Bio

Jayson Tipp is the CEO of PINCHO, which is the family owned Latin American fast-casual concept known for pioneering the combination of premium hamburgers and grilled kebabs (Pinchos) with a Latin-twist. A nationally recognized restaurant leader considered an expert in consumer analytics, market strategy and development, Mr. Tipp has a track record of translating insights into results. He was named CEO of PINCHO in June 2018. Prior to that, Tipp was at Papa Murphy’s International (PMI), where he served as Chief Development Officer overseeing the brand’s growth across franchise sales, real estate and technology.

Prior to being named Chief Development Officer at PMI, Mr. Tipp served as PMI’s Senior Vice President of Marketing, helping the organization post 14 consecutive quarters of sales growth. Mr. Tipp has also held leadership roles in marketing, development, finance, and strategy roles at Redbox, Potbelly Sandwich Works and Starbucks.

PINCHO recently announced plans to open 10 locations in the Washington D.C. market with plans to expand to 100 locations nationwide over the next 5 years. The Company opened its first location in Miami in 2010.

Show Notes

  • 1:22 – How he went from University of Missouri, St. Louis to being CEO of Pincho Factory
  • 5:38 – What the newest and greatest was while he was at National Decision Systems
  • 9:59 – The evolution from the late 90s to now
  • 14:00 – Problems that had answers that surprised him
  • 16:04 – Individuals that stood out and lessons he learned from them
  • 19:15 – Team building exercises that have been effective in the past from his jazz career
  • 22:03 – What jazz musicians you should search on YouTube
  • 22:15 – Rapid fire questions

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