Add Transparency to your Predictive Modeling Process

Enjoy as Keenan Baldwin, Co-CEO, takes you through the newest methods of building predictive intelligence with the aid of AI and Machine Learning, all while keeping transparency at the core of every decision.

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Variable Importance

With Variable Importance, you’ll have greater InSite into your predictive model. Understand the “why” behind your model; see which variables drive your model.

Variable Impact

Curious to know the monetary impact variables have in your predictive model? We’ve just unlocked this level of transparency! Start to visualize the impact these attributes have per Zeustimate.


Keenan Baldwin

Keenan Baldwin is a fifth-generation Tampa native. A graduate of The University of South Florida in 2010 where he earned his Bachelor’s degree in Psychology. Upon graduation, Keenan and his brother Hannibal, formed B3 Ventures (formerly Baldwin Beach Capital), which serves as a private equity & venture capital fund for the Baldwin Family Office. The fund focuses on emerging restaurant & specialty retail opportunities mainly within the Southeast. During the last 36 months, B3 Ventures Fund has led investments totaling $9,600,000 into emerging entrepreneurial businesses. Recent transactions include Yogurtology, Fitlife Foods & SiteZeus.

Given the focus of investments in the B3 Ventures Fund Keenan and Hannibal had a unique opportunity to have a front row seat in the expansion struggles and successes of several different notable restaurant & retail brands. Through these experiences SiteZeus was born, a web based location intelligence platform for brands with a multi-unit footprint. The company was founded in 2013.

Keenan is an avid outdoorsman, scratch golfer, and enjoys spending time with friends and family.