Author Archive: SiteZeus

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How mobile data drives profitable market planning

Mobile data transforms human movement into actionable results, and it’s a key driver of profitable market planning for brands of all sizes. Deeply integrated with the SiteZeus platform, it provides unique insights that help you make optimal location-based decisions.

Location Intelligence
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Scale your franchise with data-driven location intelligence

Franchisees: Pick better locations with an A.I.-powered predictive model based on all your brand’s data.

Location Intelligence
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Countless franchisees. One solid market-planning strategy.

Franchisors: Streamline your market-planning process and franchisee relationships with a company-wide franchise portal.

Case Studies
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Romeo’s Pizza partners with SiteZeus to take its concept nationwide

In addition to hearty food, Romeo’s Pizza is known for its franchisee-first culture and dedication to bringing people together. With SiteZeus’ A.I.-driven predictive modeling, Romeo’s can quickly grow from a local favorite to a nationwide success.

Customer stories
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Balancing the art and science of site selection

Tijuana flats is a Tex-Mex restaurant chain dedicated to serving people tasty food in vibrant, fun-loving environments across 135 locations — and counting. When the chain decided to kick off a new growth strategy, it turned to Eric Taylor. Back then, Eric had just started as the company’s Vice President of Real Estate and Development and knew how pivotal it would be to identify high potential sites and markets for the brand to scale.

Location Intelligence

Enhance your market-planning strategy with innovative trade-area analyses

While traditional methods for evaluating existing trade areas, like distance-based radius and drive times, may have worked for brands in the past, they don’t answer the critical question: “How are my customers actually traveling within my site’s trade area?” SiteZeus’ innovative approach is more precise, taking the guessing and uncertainty out of the picture. By leveraging your customers’ mobile location data inside SiteZeus’ A.I.-powered platform, you can visualize their paths to purchase and identify your brand’s true trade areas within minutes.

Case Studies
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How Wings Etc. scaled its real estate with A.I.-powered market planning

Wings Etc. has been recognized as a Top 100 Fastest Growing Franchise whose passion for team members’ success is incomparable. In order to support the financial goals of its franchise network, Wings Etc. is leveraging SiteZeus’ A.I.-powered predictive analytics platform to increase its AUV and pick better locations faster.

Press Release
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Krystal Restaurants teams up with SiteZeus to help drive strategic market planning

TAMPA, Fla. (August 31, 2021) — Krystal Restaurants has proved it has the chops – or in this case, the Bacon Cheese Krystals – to thrive in the competitive quick service restaurant business. The nearly 300-store concept has been serving generations of customers since 1932, but the company recognizes that its future success hinges in part on leveraging digital innovation to strengthen sales and scale the brand. In line with the Krystal growth plan, the multi-unit brand will be leveraging SiteZeus’ A.I.-powered location intelligence platform to better understand its customers and pick locations with high revenue potential.

Press Release
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Tijuana Flats expands into new Southeast markets with confidence and strategic SiteZeus partnership

TAMPA, Fla. (June 28, 2021) — SiteZeus is pleased to announce its newest partnership with Tijuana Flats, an iconic fast-casual Tex-Mex restaurant with over 120 locations across Florida, North Carolina, Indiana, and Virginia. This partnership will allow the restaurant brand to execute its new expansion strategy with A.I.-powered solutions needed to make intelligent, location-based decisions.

Location Intelligence

Identify markets where your brand would thrive in minutes

Traditional white space analysis methods take multi-unit brand’s two to four weeks to conduct and can vary in accuracy. Waiting that long for analysis drastically slows down the timeline for opening new locations. Attempting to find data driven answers to questions like, “What market should I enter next?” or “Where should I open my first location in this new market?” can be difficult. SiteZeus’ A.I.-powered white space analysis solution, Site Sonar, runs up to 50,000 sales projections across the US and Canada in a matter of minutes, helping brands evaluate sales potential in new markets with greater accuracy than ever before.

Location Intelligence
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Breakthrough A.I.-powered solution helps multi-unit brands reduce sales impact and increase profits in existing markets

Sales impact can be challenging to measure mainly because human behavior is complex. How do you quickly, efficiently, and easily build out the best market planning strategy?

Location Intelligence

Test site remodel scenarios for a single site or your entire fleet to improve portfolio performance

Whenever a multi-unit brand decides to remodel one or multiple sites, the questions is always, “What will my ROI be?” Making physical or operational changes can be costly, so it’s critical to understand how the changes will affect stores’ revenue. With SiteZeus’s portfolio optimization solution, brands can navigate these decisions with confidence.