Author Archive: SiteZeus

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Podcast | Tech + Mortar

David Beitz and George Daigh, Planned Grocery

In this episode of Tech and Mortar, David Beitz and George Daigh of Planned Grocery talk about how the Coronavirus has affected the grocery industry. Hear what new procedures are expected to stick long after the pandemic.


Market expansion analysis with customer segmentation data

Knowing how to identify and utilize your brand’s customer profile can determine the success of your expansion into new markets. Previously, brands used demographics as the primary standard when determining their customers’ characteristics. SiteZeus allows growing brands to upgrade their understanding of their customer profiles with the use of’s geosocial data. 


Evaluating your grocery portfolio for optimization

Manually evaluating portfolio performance can be slow and strenuous. To streamline this process, SiteZeus’ Quadrant Recommendations categorizes your locations into four simple categories: Study, Grow, Relocate, or Optimize. Locations are sorted by analyzing their actual sales against projected sales. For instance, a site might currently be performing below average, however, SiteZeus projects that the site could be performing well above average. This site would subsequently be categorized under Optimize, helping quickly highlight opportunities for optimization. While this is just one example, brands use all four recommendation categories to determine their true portfolio potential and guide their optimization strategy. Users can study, test, and act on insights all in one platform.

Press Release

SiteZeus announces partnership with Planned Grocery

SiteZeus is thrilled to announce its partnership with Planned Grocery, a fully integrated dataset focused on tracking the development cycle of grocery stores nationwide. This alliance represents a new chapter in unlocking true market potential for the grocery sector.  

Location Intelligence

Retail closure analysis with customer segmentation data

The pandemic forced many multi-unit brands to close their doors. While some sites are beginning to reopen, others will remain permanently closed. As brands analyze whether to close or reopen their existing sites, demographics will play an essential role. However, demographics alone does not depict the whole story. The missing piece? Geosocial customer segmentation data.

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Satisfying America’s post-pandemic appetite

When COVID-19 brought the restaurant industry to its knees in February 2020, an interesting phenomenon occurred; everyone from hometown eateries to major multi-unit brands temporarily offered takeout and delivery to survive. Meanwhile, companies with pre-established off-premises systems (i.e. Chipotle), enjoyed increased revenues.


Building a fast and accurate predictive model for your grocery brand

Building a predictive model means gathering, cleaning, analyzing, and testing data; a process that can take months. SiteZeus allows your brand to skip this lengthy process and jump straight into using its highly predictive model. SiteZeus converges multiple datasets (brand data, population, mobile, geosocial, and more) to provide the machine learning with everything it needs to build a highly predictive model. By comparing each site’s predicted and actual revenues, SiteZeus even tests itself for accuracy. Brands are able to simply log in and begin using their predictive model 24/7.

Podcast | Tech + Mortar

Anonymous Restaurant Professional

This episode of Tech and Mortar features an anonymous restaurant professional speaking on the real challenges his brands and many others are facing right now.


Crucial steps towards successful grocery expansion

Are you looking to expand your grocery brand quickly and effectively? By recognizing what key factors drive your sales and by how much, SiteZeus can support your brand’s current expansion plans. Understanding key sales drivers are crucial steps in the continued success of any expansion strategy. Most importantly, while these insights used to take days, weeks, or even months for other solutions to produce, SiteZeus’ Synergy Grid can present this vital information in a matter of minutes. Through fast and accurate data analysis, the Synergy Grid investigates the correlations between brand locations and conveniently displays findings in a highly reportable manner. To learn more on how the Synergy Grid can benefit you, see this tool in action by watching this short video or by scheduling a demo below:


COVID-19 survival guide for restaurants

COVID-19 has taught us that change is inevitable, and it waits for no one. No business model or sales prediction will remain relevant forever. As markets shift, successful brands must follow suit. Simply stated, financial resilience requires us all to evolve constantly.

Podcast | Tech + Mortar

Jim Mizes, Blaze & SiteZeus

In the first episode in the COVID-19 series, Jim Mizes discusses new strategies restaurants have implemented and how brands can prepare for the new normal that waits on the other side.

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Adapting to the new restaurant “norm”

COVID-19 has turned once thriving cities into temporary ghost towns, forcing the permanent closure of over 3% of all restaurants nationwide. When in-store traffic evaporated between February and March, many could not sustain the financial blow. In an unstoppable ripple effect, mass layoffs quickly ensued, and restauranteurs scrambled to implement safe takeout and delivery options to stay afloat.