Author Archive: SiteZeus
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SiteZeus partners with Spatial.ai to offer groundbreaking customer-segmentation solution
TAMPA, Fla. (Sept. 29, 2022) — SaaS companies SiteZeus and Spatial.ai have teamed up to offer growing brands a cutting-edge customer-segmentation platform: SiteZeus Market, powered by PersonaLive™. Equipped with unprecedented insights, marketers across all industries can now craft highly tailored campaigns and deploy them efficiently. The end result: an increased return on every marketing dollar spent. This new technology empowers companies to truly understand their customers by transcending the limitations of traditional demographic data and surveys. A brand can now identify, analyze, and target its top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.
Boost marketing ROI with real-time customer segmentation
Join us October 19 at 1 p.m. ET to explore SiteZeus Market! This segmentation platform transcends the limits of traditional demographic data, allowing you to identify, analyze, and target your top customer groups based on their real-time social media activity, online behaviors, and in-store visitation patterns.
Implement strategic closures and relocations with SiteZeus’ new impact analytics
An underperforming or poorly positioned store can hurt your average unit volume and cannibalize sales. With variables like changing customer demographics, moving competitors, new lease terms, and population movement, most brands — especially legacy ones — will need to embrace closure and relocation studies as part of a healthy market-planning strategy. Protecting existing revenue and maximizing market share is easy with SiteZeus’ closure impact solution, which uses mobile data to analyze customers’ paths to purchase and predict how their behavior would change in response to a store closure or relocation.
How mobile data drives profitable market planning
Mobile data transforms human movement into actionable results, and it’s a key driver of profitable market planning for brands of all sizes. Deeply integrated with the SiteZeus platform, it provides unique insights that help you make optimal location-based decisions.
Scale your franchise with data-driven location intelligence
Franchisees: Pick better locations with an A.I.-powered predictive model based on all your brand’s data.
Countless franchisees. One solid market-planning strategy.
Franchisors: Streamline your market-planning process and franchisee relationships with a company-wide franchise portal.
Romeo’s Pizza partners with SiteZeus to take its concept nationwide
In addition to hearty food, Romeo’s Pizza is known for its franchisee-first culture and dedication to bringing people together. With SiteZeus’ A.I.-driven predictive modeling, Romeo’s can quickly grow from a local favorite to a nationwide success.
Balancing the art and science of site selection
Tijuana flats is a Tex-Mex restaurant chain dedicated to serving people tasty food in vibrant, fun-loving environments across 135 locations — and counting. When the chain decided to kick off a new growth strategy, it turned to Eric Taylor. Back then, Eric had just started as the company’s Vice President of Real Estate and Development and knew how pivotal it would be to identify high potential sites and markets for the brand to scale.
Enhance your market-planning strategy with innovative trade-area analyses
While traditional methods for evaluating existing trade areas, like distance-based radius and drive times, may have worked for brands in the past, they don’t answer the critical question: “How are my customers actually traveling within my site’s trade area?” SiteZeus’ innovative approach is more precise, taking the guessing and uncertainty out of the picture. By leveraging your customers’ mobile location data inside SiteZeus’ A.I.-powered platform, you can visualize their paths to purchase and identify your brand’s true trade areas within minutes.
How Wings Etc. scaled its real estate with A.I.-powered market planning
Wings Etc. has been recognized as a Top 100 Fastest Growing Franchise whose passion for team members’ success is incomparable. In order to support the financial goals of its franchise network, Wings Etc. is leveraging SiteZeus’ A.I.-powered predictive analytics platform to increase its AUV and pick better locations faster.
Krystal Restaurants teams up with SiteZeus to help drive strategic market planning
TAMPA, Fla. (August 31, 2021) — Krystal Restaurants has proved it has the chops – or in this case, the Bacon Cheese Krystals – to thrive in the competitive quick service restaurant business. The nearly 300-store concept has been serving generations of customers since 1932, but the company recognizes that its future success hinges in part on leveraging digital innovation to strengthen sales and scale the brand. In line with the Krystal growth plan, the multi-unit brand will be leveraging SiteZeus’ A.I.-powered location intelligence platform to better understand its customers and pick locations with high revenue potential.
Tijuana Flats expands into new Southeast markets with confidence and strategic SiteZeus partnership
TAMPA, Fla. (June 28, 2021) — SiteZeus is pleased to announce its newest partnership with Tijuana Flats, an iconic fast-casual Tex-Mex restaurant with over 120 locations across Florida, North Carolina, Indiana, and Virginia. This partnership will allow the restaurant brand to execute its new expansion strategy with A.I.-powered solutions needed to make intelligent, location-based decisions.