How Aroma Joe’s leverages SiteZeus for scientific site-selection decisions

Aroma Joe’s has developed a concept and a business model that is proving to be a hit with both customers and franchisees. The company was built on a foundation of serving up really good coffee and positive energy to the next generation of coffee drinkers. The tasty “fuel” includes coffee sourced from around the world along with their own unique infused blends. Aroma Joe’s owners, franchisees and baristas also pride themselves on energizing customers with personal, social and positive experience. That focus is embodied in the company’s three “Laws of Service” – No intercoms. No mistakes. No attitudes.

Franchising Accelerates Growth

Aroma Joe’s opened its first store in Rochester, N.H. in 2000 and grew to more than a dozen before the company started franchising in 2013. Since then, growth has been accelerating with 65 stores open as of mid-year 2019 and a current pace of adding about 10 new stores each year. Like many franchisors, Aroma Joe’s faces the challenge of managing growing demand from new and existing franchisees to open new stores and expansion into new regions – all while still maintaining the quality and personality of the brand that have made it so successful.

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