Location Intelligence

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Location Intelligence

Slideshare: How Site Sonar helps with White space analysis

White space analysis, the process that helps brands identify new and existing untapped market potential, used to take months. In this SlideShare, you’ll learn how you can cut that process down to minutes—and get unprecedently precise results—with SiteZeus’ Site Sonar solution.

Location Intelligence

Slideshare: How multi-unit brands can identify customers in seconds

These days, it is not enough for multi-unit retail brands to classify and find customers with demographics alone. Same goes for psychographics, loyalty data, and even purchase data. There’s something missing from the puzzle…

Location Intelligence

What makes your customer tick?

One of the fundamental building blocks for any business is knowing who your target customer is. While traditional data sources like demographics and psychographics help to give that customer a face with information, such as age, ethnicity, income, and education levels, these only reveal a part of the picture.

Location Intelligence

Retail brands look beyond A.I. to solve for locations

“Artificial intelligence is going to change everything, everything, 180 degrees…There is no way to beat the machines, so you’d better bone up on what makes them tick.” Mark Cuban, American businessman, and investor.

Location Intelligence

Thank you for stopping by at ICSC RECon 2019

Thank you for a successful ICSC RECon 2019! We hope you were lucky enough to partake in our #FREEcon Giveaway.

Featured In

Location intelligence boosting retail efforts

With an accountable demographic still preferring to shop at brick and mortar shops in this digital era, it is a perfect time for retailers to think about leveraging location intelligence to maximize foot traffic. Here are specific ways to use location intelligence in retail business.

Location Intelligence

How Customer Segmentation can drive better location-based decision-making

In the retail revolution, outdated customer segmentation tools are holding brands back. While census data and predictive analytics worked well until recently, they’re no longer the gold standard in location intelligence; this is why the news is riddled with store-closure headlines of top brands like Family Dollar, Sears, and Gap. The question then is what’s next? The answer belongs to A.I. powered decision-making solutions. One of the many ways that A.I. can help brands thrive is with customer segmentation. It’s helping brands unearth never-before-discovered insights.

Location Intelligence

Location Intelligence meets decision technology: SiteZeus leads shift into new Prescriptive-Led Growth era

SiteZeus is excited to be at the forefront of a transformative change occurring within the location intelligence sector. Its artificial intelligence-powered platforms are providing solutions that are helping introduce emerging and established brands to a new age of Prescriptive-Led Growth (PLG).

Events

Prescriptive-Led Growth: A new age of location intelligence

Enjoy this game-changing webinar. SiteZeus Founders Keenan and Hannibal Baldwin cover a radical new approach to location intelligence that puts brands in complete control of growth and optimization. To view this webinar, please tell us a bit about yourself.

Location Intelligence

Retail in a drone era

When most people think of drones, they might think of unmanned military strikes, or of the toy drones. But the fact is, drones are already used for a number of complex tasks across many different industries. First responders and disaster workers use them to help spot and aid stranded victims. Walmart has applied for over 46 patents involving drone technology. In March of 2018, UPS and Amazon were both reportedly researching ways to make drone delivery a reality, with Amazon securing patents for their Amazon Air Prime service.2 While the logistics still present challenges, it’s clear that the potential for drone capabilities is growing by the day.

Site Selection

How can geosocial data explain performance differences between two stores?

SiteZeus’ platform uses Spatial.ai’s geosocial data to “score” an area for existing behaviors, in addition to providing more detailed sales forecasting.

Site Selection

Can social media predict retail revenue?

How well do you know your customer? Chains and franchise brands are discovering that they may not know their customers nearly as well as they think – which is resulting in costly location mistakes.