Case Study – How Sonny’s BBQ uses SiteZeus to measure success, find new locations & prioritize remodel features in just minutes

Client Objective

In 1968, Sonny’s BBQ was founded by Floyd “Sonny” Tillman and his wife, Lucille, in Gainesville, Florida. For 50 years, Sonny’s BBQ local pitmasters have served barbecue slathered in Southern Hospitality to millions of guests in America through its locations spanning the Southeast. The restaurant is often celebrated for its signature pulled pork and ribs, family environment, and community involvement.

Today, many of the older locations are now in markets where populations and demographics have shifted. Sonny’s is now using SiteZeus’ software solution to analyze the performance of existing restaurants, as well as to provide location intelligence for new locations as the brand grows.

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