with Tyler Carlson

Tyler Carlson dives into stories with industry experts to discuss the intersection between retail and technology.

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Episode 003, September 19, 2018

003

003 Larry Salinas, SiteZeus / Toys R Us

Talk Highlights
  • The evolution of predictive modeling, from drawing maps to machine learning, from the perspective of an industry expert.
  • Data democratization.
  • Why mobile data is the new "true trade area."
Speaker Bio

Larry Salinas has participated in the evolution of market research for the retail industry. From hiring internal Cartographers to leveraging the earliest of computers. Larry splits his time between New Jersey & Portland Maine. Larry developed the market research philosophy and team for a $7 Bn multi divisional company, as well as for Toys R Us. He is a rare combination of experience with a grasp of latest technology. Larry has worked with iconic brands such as Whole Foods, Toys R Us, and more.

Show Notes
  • 1:00 – Larry describes the early stages of sales forecasting with Super Markets General
  • 1:58 – How computers changed the forecasting process
  • 3:18 – Larry’s manual process of analyzing a trade area with a stop watch and a map
  • 4:38 – The introduction of the analog method
  • 6:28 – Gravity modeling and how the industry changed because of it
  • 7:53 – Limitations of an analog model
  • 8:29 – Challenges with gravity modeling
  • 8:59 – The gradual shift to regression modeling
  • 10:23 – What Larry describes as multi-function modeling
  • 12:09 – Larry discusses his experience in market research at Super Market General
  • 14:11 – The timeline of transitioning between analog, gravity, and regression models
  • 14:40 – The growth of Whole Foods
  • 17:09 – The uses of segmentation data
  • 18:05 – Larry’s search for the next leap in data
  • 19:51 – Larry’s view on mobile data and how it will change market research
  • 22:59 – The difference between an experienced and inexperienced analyst
  • 26:20 – Rapid Fire Questions

Episode 002, August 29, 2018

002

002 Lee Arnold, Colliers International Florida

Talk Highlights
  • Lessons Lee learned from starting the first commercial real estate dept in Pinellas county FL to the early days of site selection.
  • Commonalities of successful products particularly in the commercial real estate space, the drastic speed of technological evolution, and the reception of the industry.
  • The story of one of the most successful people in land of development, Herb Brown. As well as, his habits and behaviors that contributed to his success.
Speaker Bio

Founder, Chairman of the Board and CEO of the Arnold Companies consortium of private companies including: Colliers International - Florida Markets, L.A. Financial and Clearwater Bay Associates. Collectively these companies provide commercial and investment brokerage, property management, valuation, development, and capital market services.

Lee’s forty years of real estate experience have centered around his specialization in large, one-of-a-kind marketing assignments with an emphasis on problem properties. Lee’s development and investment activities have been conducted under various partnerships and corporations. Development projects have ranged from a 2,300 acre Development of Regional Impact (DRI) in New Tampa to five star mobile home parks, office buildings, shopping centers, self-storage facilities, free standing retail developments, multi-family projects, and industrial/office parks.

Show Notes
  • 1:07 – Lee Arnold’s experience with aviation
  • 2:00 – How Lee Arnold transitioned from being a pilot to a businessman
  • 3:15 – The creation of Lee Arnold Associates
  • 4:52 – Real Base and its functions
  • 6:23 – Why were people hesitant to adapt to technology in the past and why has that changed?
  • 9:05 – What was the tech must have for Lee Arnold?
  • 12:50 – What Lee Arnold learned from Herb Brown about conflict
  • 14:12 – Lee Arnold discusses Herb Brown’s risky decision that lead to great success
  • 16:20 – The real estate industry’s speed of adapting to technology change
  • 20:47 – Rapid fire questions
  • 24:40 – Lee Arnold reacts to Boston Dynamics’ new robots

Episode 001, July 10, 2018

001

001 Don Fertman, Subway®

Talk Highlights
  • The early years of subway and Don’s introduction to the company
  • Don’s personal experience on how anyone can become successful no matter their current situation
  • Don’s firsthand experience of the evolution of site selection
Speaker Bio

Working in the Franchise industry for over 35 years, Don has participated in Global Development, Strategic Planning, Brand Transformation and Field Performance Management for the Subway brand. As a person in long-term recovery, Don has been public about his early struggles with addiction and his 34 years of sobriety. Both experiences came to light when Subway was twice featured featured on the CBS Reality Show Undercover Boss. https://vimeo.com/72549988

Season 2, Episode 9:
"Don Fertman, chief development officer of Subway, America's largest food franchise, goes undercover as an unemployed counselor seeking a new career".

Season 4, Episode 17:
"Some of the most intriguing bosses from the show's four seasons are featured as the fourth season ends. The hour examines how the "Undercover Boss" experience impacted their lives and reveals where they are now."

Show Notes
1:35Fred DeLuca’s “people philosophy”
3:23 – Fred DeLuca’s first goal for Subway

First Subway on his mission to be the largest sub shop in the world
Fred’s thoughts as they crossed 1000 store count
Cool article that shows the original locations for 30 iconic restaurant chains

4:40 – Don Fertman’s rock n roll band
4:58 – How did Don Fertman become involved with Subway?
5:28 – More on Don Fertman’s band

The Crayons Subway Jingle from the 1970s

8:10 – Don’s guitar collection

6 string Alvarez

8:41 – What is Don Fertman’s donut story?
13:26 – Don speaks about two individuals who helped him along the way

Fred DeLuca – gave him a second chance. Important lesson – if you see potential in someone give them a chance

Fred F – sponsor in recovery; taught Don a program for recovery; helped him turn his life around

Someone who would answer the question as Don F

15:42 – What does Don Fertman pay attention to when visiting Subways?

Episode 1 of Undercover Boss

Episode 2 of Undercover Boss

17:35 – Don talks about his favorite unique restaurant style

Brazilian Steakhouse

18:40 – Don talks about what gives restaurants the best potential for success
19:41 – What did site selection look like in the 80’s?

Earliest car phone ~1960's

21:42 – How technology has evolved site selection

Today, solutions like SiteZeus can answer things like:

What revenue potential does a location have?

Once in a location, what are remodeling affects?

Will opening a new location impact existing locations?

23:01 – Don’s advice for emerging franchisors
23:43 – Don defines the difference between a good and great franchisee
26:29 – Rapid Fire Questions

Self-driving car pulls up, do you get in? No, not yet.

Something you believe that others think is crazy? One day we will have 100,000 locations and if everyone practiced 12 step program we would have world peace

Advice for yourself when you walked into Subway? Do not drink and go to meetings

Last thing purchased online? CDs on phone through Amazon

Do you have an Amazon Alexa? Yes I do, except my daughter kind of stole her...

Daily habit? Coffee (a bit of cream and a little sweetener)

Piece of technology that has made the biggest impact professionally? "My iPhone! I cannot live without it"

If you could wake up anywhere and do anything what would it be? Would be in his backyard, spending time with his family and a little time on laptop, a little bit of time on the guitar, and some time in a hot tub looking at trees and listening to the birds. Enjoying life, because life is good.

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