How to leverage social media segments for rapid customer insight

Join us January 8th, at 2P.M. ET with GeoSocial data pioneers, Spatial.aiWe’ll be showcasing social psychographic segmentation live in SiteZeus, with a Q&A to follow.

This event has ended. Unlock this webinar here:

What we will cover:

  • What is
  • What is Social Psychographics?
  • Traditional vs. social psychographics
  • How to identify your customer with a.i.
  • Intelligence & interpretability
  • Overall model impact

Meet the hosts

Keenan Baldwin


Keenan Baldwin is a fifth-generation Tampa native. A graduate of The University of South Florida in 2010 where he earned his Bachelor’s degree in Psychology. Upon graduation, Keenan and his brother Hannibal, formed B3 Ventures (formerly Baldwin Beach Capital), which serves as a private equity & venture capital fund for the Baldwin Family Office. The fund focuses on emerging restaurant & specialty retail opportunities mainly within the Southeast. During the last 36 months, B3 Ventures Fund has led investments totaling $9,600,000 into emerging entrepreneurial businesses. Recent transactions include Yogurtology, Fitlife Foods & SiteZeus.

Lyden Foust


Lyden is the Cofounder of Spatial, the world’s first human-driven layer for cities. A Techstars company. Before Spatial Lyden was an Ethnographic Research consultant for brands like P&G, JnJ, Intel and an adjunct professor of Ethnography at Miami University. He also founded Campus Solutions which he sold in 2014. In eighth grade, he pitched a no-hitter.