TravelCenters of America’s VP of operations and franchise services, Bruce Lane

Travel Centers of America has been working with SiteZeus and accelerating their growth with a Prescriptive-Led Growth site optimization strategy for nearly three years. We recently had the chance to speak with Bruce Lane, the company’s Vice President of Operations and Franchise Services, to learn his thoughts on SiteZeus and how Prescription-Led Growth is making a difference to the largest full-service travel center company in the United States.

Bruce discusses

  • How TravelCenters of America is leveraging SiteZeus for their specific needs
  • What are the primary use-cases for which a company like theirs, leverages SiteZeus
  • How SiteZeus goes above-and-beyond to cater to TravelCenters of America’s best business interests.

Thank you, Bruce, for sharing your experiences with SiteZeus and its Prescriptive-Led Growth strategy.

For more information on how SiteZeus can help your brand with market optimization, contact us at, call (800) 611-0738, or request to see our platform live in action!

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