The Ultimate Guide to
Big Data

How to make cents of it all

We’ve all freely tossed around the term, “data is king,” but do we truly understand it? For many, there’s a gaping gulf between using the term and utilizing it to turn a profit.

Profit is, after all, the primary objective of collecting and using data. Data is the foundation to insight, and insights give us mastery over the world around us. This is true for everyone from the amateur weather hobbyist up to the highest levels of government, and it is especially so in the world of business.

What’s Inside?

  • What is data?
  • Why do we care about data?
  • When did data get “big”?
  • Collecting and stockpiling data
  • The 4 types of big data
  • Thick data: Understanding the bigger picture
  • How to make cents of it all

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