Leverage Restaurant Performance from your Peer Groups

Enjoy as Keenan Baldwin, Co-CEO, takes you through the newest methods of building predictive intelligence with the aid of AI and Machine Learning, all while keeping transparency at the core of every decision.

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The Data

Data collected from over 27,000 QSR, Fast Casual, Family, Casual, Upscale and Fine Dining units


Compare your company against the industry, segment, or market


Benchmark across 11 regions, 50 states and 696 3-digit zips


Tracking more than 150 brands & over 67 billion in revenue


Keenan Baldwin



Keenan Baldwin is a fifth-generation Tampa native. A graduate of The University of South Florida in 2010 where he earned his Bachelor’s degree in Psychology. Upon graduation, Keenan and his brother Hannibal, formed B3 Ventures (formerly Baldwin Beach Capital), which serves as a private equity & venture capital fund for the Baldwin Family Office.

The fund focuses on emerging restaurant & specialty retail opportunities mainly within the Southeast. During the last 36 months, B3 Ventures Fund has led investments totaling $9,600,000 into emerging entrepreneurial businesses. Recent transactions include Yogurtology, Fitlife Foods & SiteZeus.


Bob Rycroft

Restaurant Business and Financial Consulting

Bob grew up in Chicago and received a BS in Marketing from the University of Illinois – Chicago and an MBA from Northwestern. He’s a restaurant industry veteran with more than 25 years of casual dining experience. He’s held key positions in HR, Finance, Development, Marketing and Operations (eternally grateful his bosses accommodated his short attention span). As a long-time user of the People Report and Black Box products, he has a unique understanding of how companies can use data to gain strategic insights.

Bob originally joined TDn2K as a consultant partner, helping organizations assess performance and identify ways to leverage their human resources and sales data. He soon became involved in other aspects of the business and in 2015 took on the role of Managing Director. He works closely with the team to make sure our products and services continue to deliver best-in-class solutions for our members.

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