When this Tampa tech startup pivoted its business plan, it boosted its revenue by 500 percent

Featured in TampaBay Business Journal

SiteZeus, a Tampa company that uses technology to help businesses find their best locations, has grown rapidly after throwing out its first business model in favor of a different plan. Since changing its approach, SiteZeus revenue has grown 526 percent from the first quarter of 2016 through the first quarter of 2017, said Hannibal Baldwin, co-CEO. It’s averaged 51 percent revenue growth quarter over quarter for the past year.

User counts and employees are on the rise, and SiteZeus has won awards from several organizations, including the first place award at the 2017 Florida Early Stage Capital Conference in Orlando last month.

SiteZeus joins other tech companies that have made a pivot, including Twitter and Starbucks, according to Forbes, which wrote that “the most critical decision for an entrepreneur is to when to stay the course vs. change direction.”

SiteZeus, founded in 2014 by Hannibal Baldwin and Keenan Baldwin, his brother and co-CEO, has technology that taps demographics a business needs to know about its customers to help those companies make site selections. Continue reading this article.