Everything Location

Technology is leveling the playing field for restaurant and retail operators. The increased democratization of data means that powerful location strategy tools that were once only affordable for large chains are now accessible to even small businesses. At the same time, capabilities are continuing to race forward with more detailed, accurate, and transparent data that is backed by powerful A.I. and machine learning that help operators make smarter decisions and avoid costly mistakes.

Chains often shy away from “C” trade areas in favor of A or B markets that often come with higher traffic and population density. But boots on the ground experience coupled with good location intelligence tools can help to uncover some hidden opportunities.