Everything Location

Today’s digital society is giving people an expectation for immediate results. People want it now, in real time. The same phenomenon is occurring among emerging brands and franchisors serving daily needs who have been encouraged to sell franchises quickly, in some cases without regard to necessary economies of scale in marketing and other support services. But what cost does that rapid expansion have on profitability and long-term success?

Join us October 24th, at 2 P.M. ET as Keenan Baldwin, SiteZeus Co-Founder, and Robert Cherrington, SiteZeus EVP of Sales, walk us through this unique offering.

As a researcher and strategic analyst, I have on numerous occasions been asked subjective questions in support of the decision-making process for new store approvals; to which I have appropriately responded with a subjective response.

The difference between a business that thrives and one that merely survives is often the company culture. Do you empower yourself and your employees to take risks? How do you foster an environment that encourages innovation and forward-thinking goals? Once you set goals, how do you incentivize yourself and your staff to continually work toward them?

On this episode of Tech + Mortar, Larry Salinas dives into the evolution of predictive modeling. His ample market research experience at Whole Foods and Toys R Us allowed him to see first hand the transitions from analog models to location intelligence and everything in between.

There is no question that tech has come a long, long way over the past 25 years. Computers, the Internet and smart phones have dramatically changed the landscape. Ironically, the way people accept, embrace and adopt technologies seems to have changed very little. There are those early adopters and first movers, and then there are those that let fear and doubt slow their decisions.

America’s heartland is known for wholesome values and hard-working people. This identity, built around quality and kindness, is exemplified in every aspect of Midwestern culture, especially food. One emerging chain is proving this exactly. Romeo’s Pizza, which originated in Ohio at the turn of the century, has married the culinary and cultural narratives of the Midwest perfectly. With a rich history that transcends red sauce and ravioli, Romeo’s has consistently provided exceptional Italian cuisine at competitive prices, across convenient locations, in the service of the community.

Investing in a franchise is an excellent way to build your own business under the umbrella of an established and trusted brand. However, as with any business opportunity, it’s important to ask the right questions before you make an investment decision.

The new Franchise Portal is designed to streamline market planning across the organization. Powered by AI, this custom solution delivers accurate analytics, fast and with ease, creating maximum efficiency between the Franchisor and the Franchisee.