SiteZeus merges with Synuma to create an end-to-end enterprise solution

Offering full-scale support for multi-unit concepts ready to accelerate their growth

TAMPA, Fla., March 29, 2023 — Data-analytics company SiteZeus is merging with franchise-development platform Synuma to help brands grow faster by leveraging comprehensive solutions for franchise sales, site development, and operations management.  

This time-saving technology will take the form of two new products: SiteZeus Sell and SiteZeus Build. These offerings will complement SiteZeus’ powerful lineup of location intelligence solutions, which help real estate teams use custom predictive models to back their decisions with data.

Our merger with Synuma is a very natural one,” says SiteZeus’ CEO, Hannibal Baldwin. “Our companies specialize in different yet complementary aspects of real estate and development processes, and our clients have been seeking greater integration of these workflows and their corresponding data sets. Our merger not only addresses this demand but also introduces an unparalleled solution to the market: the first-ever platform that supports franchise sales, real estate, development, and operations teams at every stage of growth.

Synuma specializes in project management for the entire development process, from franchise sales and real estate construction to store openings and ongoing operations. Its detailed analyses help companies 

• find strong franchise candidates,  
• seamlessly onboard new partners,  
• oversee all ongoing construction projects,  
• efficiently open new locations, and  
• facilitate royalty collection.  

Through its franchise-focused CRM software, innovative timeline-based tracking system, custom field assessments, dynamic dashboards, and integrated reporting, the platform simplifies collaboration and empowers brands to complete expansion projects on schedule and within budget. 

Synuma was established in 2016 after its founders collaborated in various franchise and technology roles. The team’s extensive experience in software development, information technology, civil engineering, and multi-unit franchising inspired them to reshape the way brands pursued growth opportunities. 

I’m incredibly excited about the value this merger will bring to both our current and future customers,” says Fred Mastropasqua, Synuma’s CEO. “Growing brands will greatly benefit from our comprehensive solutions suite, which now encompasses technology for franchise sales, site selection, construction management, targeted marketing, store operations, and portfolio optimization. This partnership uniquely positions us to transform the franchise industry through data-driven insights.