Author Archive: SiteZeus

The International Franchise Association’s annual convention is the premier networking event for franchisors and franchisees nationwide. With speeches from the leaders of the franchising industry and brands that have had sustainable success, this conference is a prime opportunity to  deepen your knowledge on relevant topics regarding leadership, finances, technology, and unit expansion to surpass your growth goals. This year's can’t-miss trade show will take place from February 10th-13th  at the Mandalay Bay Convention Center in Las Vegas, Nevada.  Meet us there!

Big Blue Swim School is revolutionizing the realm of swim education with its dynamic franchise model, operating 42 pools across 17 states. Originating in Chicago, the brand is committed to teaching kids they can do anything by unlocking their full potential in the water. As they propel towards national expansion, their primary objective remains crystal clear: to amplify their franchise network and perfect their site selection process.

Sink or swim: Ensure successful expansion for your emerging brand Emerging brands in the early phases of growth must be able to make confident and strategic decisions about where and how to expand their business. Developing a scalable and data-driven approach to expansion starts with equipping your team with a powerful and comprehensive toolkit. Hear […]

When it comes to forecasting new sites' revenue potential, mobile data stands out as a crucial tool for real estate professionals. However, some site selection solutions rely solely on visit counts for projecting sales, an approach that can lead to misguided conclusions and have detrimental effects on a brand's success. Making decisions on where to expand with a heavy emphasis on mobile data can overlook other crucial factors and result in over-projecting revenue. For the most accurate revenue forecasting, you need a comprehensive approach that combines all essential metrics for evaluating potential sites.

In the ever-changing landscape of business, economic storms can present both hurdles and opportunities for brands. While rising interest rates and escalating inventory costs may appear as daunting obstacles; stalling expansion plans and impacting revenue, all hope is not lost. Instead, these challenges serve as signals for brands to reassess their strategies, adapt to the new conditions, and chart a course towards resilience and growth. How can these brands not just weather the storm but emerge stronger, ready to navigate a new era of expansion?

For franchise brands looking to expand, strong growth begins with building a robust franchise network. Central to this growth strategy is the effective management of relationships and data, which is where customer relationship management (CRM) solutions come into play. A CRM system is a technology that helps manage interactions with potential franchisees, aiding in closing deals, and improve overall organizational efficiency. Franchise brands heavily rely on CRMs to streamline their sales processes, enhance communication, and drive revenue growth.

Using spreadsheets to manage your new sites’ construction projects is like holding onto your first car. It’s been around for years, you know and have accepted its quirks, and it gets the job done. But when (not if) it eventually breaks down, you will wish you had moved on years ago. It can be appealing to use spreadsheets early on as they are easily accessible and something you are likely familiar with. However, you will often find them less effective as you scale. Utilizing a purpose-built construction project management platform enables you to quickly analyze buildout progress, manage site opening responsibilities, ensure that you are staying on budget, and much more!

Will your site selection strategy survive the current A.I. disruption? Many brands are ready to expand their market presence and reach new customers, but in today’s economy, there is no room for error when choosing the ideal locations for your business. Advances in A.I. and machine learning have led to improved predictability for brands to […]

United Franchise Group holds a strong reputation within the franchising industry, spanning several decades. With a global footprint and an unwavering commitment to excellence, UFG has established itself as a key player in the franchising landscape and expanded its portfolio across industries including brands like Signarama, The Great Greek, Office Evolution, and others. UFG provides comprehensive resources and strategic guidance to its franchisees, embracing technology to drive operational efficiency and ensure success in diverse markets.

Expanding into new markets presents your brand with the opportunity to reach untapped consumer segments, support growth, and solidify your market presence. However, the journey to expansion is riddled with challenges, especially when it comes to selecting the right locations. The potential downfalls of conventional approaches to site selection can be daunting and leave businesses vulnerable to making the wrong decisions. Knowing what drives success at your existing locations and what is behind a potential site’s sales forecast is crucial. Enter AI and machine learning - revolutionary technologies that are reshaping the landscape of site selection and empowering businesses to make smarter decisions based on data-driven insights.

It is evident that drive-thru spaces are witnessing increased competition. No longer is it solely burger and coffee chains seeking drive-thru endcap real estate; now, Chipotle, Sweetgreen, and even taco chains are vying for these limited spaces. Certain players have taken this competition a step further by constructing sites with no dining rooms whatsoever. These […]

Navigating today’s dynamic business outlook, organizations are constantly seeking innovative strategies to enhance growth and connect with their target audience. A crucial strategy that stands out as a key to success is real-time customer segmentation. Understanding your customers' behavior, interests, and needs allows you to refine your site selection strategies, tailor your marketing efforts effectively, and ultimately drive business growth.