Author Archive: SiteZeus

Predict and prevent sales cannibalization Opening a new location shouldn’t come at the cost of existing ones. SiteZeus’ sales impact analysis forecasts how opening a new site will affect revenue across their network of locations. Accurately measure sales transfer and cannibalization before expanding, so you can grow strategically without putting existing locations at risk. Why […]

Instant sales forecasts for new locations Confident growth starts with accurate revenue projections. SiteZeus uses advanced sales forecast analysis to help multi-unit brands predict performance, reduce risk, and make smarter real estate decisions—instantly. Our revenue forecasting model ensures you invest in locations with the highest growth potential. Why leading brands choose SiteZeus: Get instant revenue […]

A.I.-powered site selection software Successful expansion starts with choosing locations that drive long-term success. SiteZeus’ AI-powered site selection software gives multi-unit brands the power to analyze real estate data analytics, predict performance, and optimize market expansion with confidence. Move beyond guesswork and make smarter, data-backed decisions that drive long-term success. Why leading brands choose SiteZeus: […]

Territory mapping software for smarter growth Expanding your brand starts with strategic territory planning. SiteZeus’ territory mapping solution helps franchise brands define, optimize, and adjust territories with precision—ensuring balanced market coverage, reduced cannibalization, and smarter expansion decisions. Why leading brands choose SiteZeus: Map and organize territories with a variety of GIS tools Maximize profitability by […]

While traditional customer analysis provides actionable insight, they often miss the crucial link between intent and action: actual spending data. Now you can see how your top customers are using their wallets beyond your locations with insight into where they're purchasing and how much is being spent. By following the money, you'll gain a profound understanding of your customers' true motivations, enabling you to make data-driven decisions that drive growth.

The International Franchise Association’s annual convention is the premier networking event for franchisors and franchisees nationwide. With speeches from the leaders of the franchising industry and brands that have had sustainable success, this conference is a prime opportunity to  deepen your knowledge on relevant topics regarding leadership, finances, technology, and unit expansion to surpass your growth goals. This year's can’t-miss trade show will take place from February 10th-13th  at the Mandalay Bay Convention Center in Las Vegas, Nevada.  Meet us there!

Big Blue Swim School is revolutionizing the realm of swim education with its dynamic franchise model, operating 42 pools across 17 states. Originating in Chicago, the brand is committed to teaching kids they can do anything by unlocking their full potential in the water. As they propel towards national expansion, their primary objective remains crystal clear: to amplify their franchise network and perfect their site selection process.

Sink or swim: Ensure successful expansion for your emerging brand Emerging brands in the early phases of growth must be able to make confident and strategic decisions about where and how to expand their business. Developing a scalable and data-driven approach to expansion starts with equipping your team with a powerful and comprehensive toolkit. Hear […]

When it comes to forecasting new sites' revenue potential, mobile data stands out as a crucial tool for real estate professionals. However, some site selection solutions rely solely on visit counts for projecting sales, an approach that can lead to misguided conclusions and have detrimental effects on a brand's success. Making decisions on where to expand with a heavy emphasis on mobile data can overlook other crucial factors and result in over-projecting revenue. For the most accurate revenue forecasting, you need a comprehensive approach that combines all essential metrics for evaluating potential sites.

In the ever-changing landscape of business, economic storms can present both hurdles and opportunities for brands. While rising interest rates and escalating inventory costs may appear as daunting obstacles; stalling expansion plans and impacting revenue, all hope is not lost. Instead, these challenges serve as signals for brands to reassess their strategies, adapt to the new conditions, and chart a course towards resilience and growth. How can these brands not just weather the storm but emerge stronger, ready to navigate a new era of expansion?

For franchise brands looking to expand, strong growth begins with building a robust franchise network. Central to this growth strategy is the effective management of relationships and data, which is where customer relationship management (CRM) solutions come into play. A CRM system is a technology that helps manage interactions with potential franchisees, aiding in closing deals, and improve overall organizational efficiency. Franchise brands heavily rely on CRMs to streamline their sales processes, enhance communication, and drive revenue growth.

Using spreadsheets to manage your new sites’ construction projects is like holding onto your first car. It’s been around for years, you know and have accepted its quirks, and it gets the job done. But when (not if) it eventually breaks down, you will wish you had moved on years ago. It can be appealing to use spreadsheets early on as they are easily accessible and something you are likely familiar with. However, you will often find them less effective as you scale. Utilizing a purpose-built construction project management platform enables you to quickly analyze buildout progress, manage site opening responsibilities, ensure that you are staying on budget, and much more!