Author Archive: SiteZeus

Consumer spend data is reshaping how brands understand the fitness industry. By following where dollars are flowing, companies can uncover surprising demographic shifts, competitive dynamics, and growth opportunities that can be applied to any brands expansion strategy.

This deep dive into the build-your-own-bowl space shows how spend data can expose winners, laggards, and untapped markets. These are insights any brand can apply to their own growth strategy.

Get ahead of market shifts using competitive spend data By the time most brands realize a market shift is happening, it’s already too late to get ahead. That’s why innovative brands are turning to credit card spend data more than ever! It gives you early visibility into consumer behavior and brand performance so you’re not […]

SiteZeus open demo Join us for a live demo of SiteZeus Locate and Market, our AI-powered solutions built to help multi-unit brands expand with speed and confidence. You’ll see how leading real-estate teams are identifying high-performing trade areas, modeling sales potential, and targeting ideal customers with greater precision. Whether you’re exploring new markets or refining […]

How to put Foot Traffic Data to work for smarter site selection When it comes to site selection, foot traffic data on its own isn’t enough to make the smartest decisions. But used the right way, in conjunction with other data streams and sophisticated analysis, it is part of a powerful toolset for planning smarter, […]

Estimated visit counts are now available in SiteZeus Locate and with it, a more intelligent way to evaluate location performance.

In our latest webinar, Re-Thinking the Role of Site Selection in Franchise Development, we explored the evolving role of site selection in franchise development. If you missed the live session, here’s a recap of the most important takeaways.

AI is entering a bold new chapter in Site Selection. Generative AI has turned complex revenue forecasts into easily digestible and quickly actionable insights

Site Selection in a post-AI world The use of AI in location intelligence isn’t new, but a powerful shift is underway. Generative AI is unlocking a new wave of tools that make complex revenue forecasting more transparent, faster to interpret, and easier to act on. In this webinar, SiteZeus cofounder and CEO Hannibal Baldwin and […]

Re-Thinking the role of Site Selection in Franchise Development Franchise growth is more competitive than ever. FranDev and Real Estate teams are under pressure to secure the right franchisees and the right locations. Site selection technology has become mainstream, but success depends on how you use it. Too many brands are making costly mistakes with […]

Empower your brand's expansion with SiteZeus's comprehensive platform, now featuring A.I.-driven insights for unparalleled confidence in your growth decisions.

Franchise territories are the cornerstone of a successful, scalable brand. Well-designed boundaries protect existing franchisees, foster growth, and mitigate conflicts. While poorly designed boundaries can lead to franchisee disputes, revenue loss, and market inefficiencies. For example, territories that are too large lead to market under-penetration, leaving substantial revenue opportunities untapped. Conversely, overly small territories can result in franchisee cannibalization, discouraging future development and causing franchisees to abandon expansion plans altogether. Choosing the right method to define protected territories is critical, especially for new franchisors. Adjusting territory boundaries later can be disruptive to franchise relationships and operations, so getting it right from the start is essential. But what is the best approach? Let’s explore four common methods, their advantages, and their limitations.