COVID-19 survival guide for restaurants
Change is a comin’
COVID-19 has taught us that change is inevitable, and it waits for no one. No business model or sales prediction will remain relevant forever. As markets shift, successful brands must follow suit. Simply stated, financial resilience requires us all to evolve constantly.
SiteZeus will help you stay ahead of the curve and make better location decisions, fast. Empower your real estate team with solutions that allow you to:
- Capture greater off-premises sales
- Keep the right locations open
- Understand who and where your customers are
- Test (key scenarios) before you invest
- Grow wisely
Capture greater off-premises sales
Off-premises sales channels represent survival in the short-term and a competitive edge in the long-term. In the post-COVID world, we expect them to drive 30% of all restaurant sales—nearly double that of 2019. How can your brand capture its share?
In just minutes, SiteZeus can help you:
- Highlight markets with growing, or high demand for off-premises dining
- Uncover which locations are best suited for delivery and takeout
- Determine if adding a drive-thru will boost sales
- Decide which locations should reduce seating capacity
Keep the right locations open
As Americans slowly return to the marketplace, take a data-driven, budget-conscious approach to reopening, relocating and permanently closing select locations. Also, consider how the disappearance of some competitors may have changed your strategic position in current and future markets.
Hit the ground running with a SiteZeus Impact Analysis. Within hours, you will:
- Determine which store(s) to open first
- Develop a reopening strategy focused on maximum sales potential
- Decide which sites to permanently close or relocate
- Understand how opening a new site will affect remaining locations
- Analyze how competitor closures affect current and future market strategies
Who and where are your customers?
If your marketing budget is tight, arm your team to quickly answer two important questions: “who are my customers?” and “where can I find more of them?” Use Geosocial Data (social data + location) to enhance your demographic analyses and target the right markets.
SiteZeus will help you:
- Find dense pockets of your customers
- Visualize their paths to purchase
- Identify areas of probable overlap with competitors
- Get a pulse on changing consumer behaviors
- Make the best use of marketing dollars
Test before you invest
Want to make advantageous changes to your business model, but don’t know where to start? With SiteZeus’ Sandbox, you can run real-time experiments on multiple locations today.
By making potential changes on up to 50 attributes, you can answer questions like:
- Which of my locations should offer delivery?
- Should I reduce seating capacity?
- Should I add a drive-thru?
- Would an extra POS system boost my sales?
- Will extra parking spaces bring more customers to my store?
In the end, COVID-19 will have forced the permanent closure of up to 110,000 restaurant locations nationwide. If you are in a strong cash position, this unfortunate reality may be your ticket to growth, so use it wisely.
Partner with SiteZeus to run sales projections on up to 50,000 sites nationwide. In just minutes, you can identify the next best market for your concept’s growth.
Enable your brand to:
- Build a white space analysis focused on high performing locations
- Weed out low performers
- Grab lucrative real estate opportunities ahead of the competition
- Focus on the most promising markets for your concept
Ready to experience SiteZeus’ solution suite?
A.I. powered predictive analytics await!
See how SiteZeus can help you solve for site selection and optimization.
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