with Tyler Carlson

Tyler Carlson dives into stories with industry experts to discuss the intersection between retail and technology.

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Episode 025, November 26, 2019

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Ghost Kitchens | Brett Wilson, DoorDash

Talk Highlights

  • What is a ghost kitchen?
  • Find out how brands are becoming successful with third-party delivery
  • Answers to the most frequently asked questions from retailers regarding ghost kitchens

Speaker Bio

Brett Wilson has been in sales for 10 years and specializes in technology, food service, and data analytics. Brett is currently at DoorDash where he helps brands of all sizes enter into third party delivery and the ghost kitchen space.

Show Notes

  • 0:20 - What is a ghost kitchen?
  • 1:54 - More on Brett and his experience in the third-party delivery industry
  • 2:50 - What is the difference between a ghost kitchen and a dark kitchen?
  • 3:45 - Brett answers frequently asked questions from retailers regarding ghost kitchens
  • 5:46 - What are brands that are succeeding with third-party delivery doing that others are not?
  • 9:25 - The Hundreds Family Style Food Festival 2019 presented by DoorDash
  • 9:50 - How are brands using social media and influencers to stand out?
  • 12:00 - Katz’s Delicatessen
  • 12:48 - Brett discusses how brands can use third-party delivery as a profit generator 
  • 16:50 - How can brands determine if they would benefit from third-party delivery?

Episode 024, October 30, 2019

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Jim Mizes, SiteZeus / Blaze Pizza

Talk Highlights

  • Lessons learned in opening almost a 1000 restaurants
  • The importance of discovering your “zone of genius” and how it can lead to internal joy
  • Building a team that is service oriented rather than task oriented

Speaker Bio

Jim Mizes started his career in the retail industry as a young man working at his father’s pharmacy. He then went to school and received a degree in accounting and began working typical finance jobs. After realizing that accounting wasn’t what brought him joy, Jim joined Taco Bell as a general manager and quickly worked his way up to their VP of operations. In 1989, Jim repositioned the brand’s 59, 79, 99 campaign and saw a 60% growth in same store sales. After building up several restaurant brands, Jim finally joined Blaze Pizza where he grew the brand from 2 stores to over 340 in only 6 and a half years.

Jim is now retired and recently joined SiteZeus’ board of directors to continue to help retail and restaurant brands grow into new markets.

Show Notes

  • 1:22 – Jim’s career story: How he went from working at his father’s pharmacy, to getting an accounting degree, to becoming a fast-casual restaurant pioneer.
  • 5:41 – What is the key to reaching ambitious location growth goals?
  • 6:25 – The analogy of how progressively raising a child compares to growing a restaurant business from 4 locations to 400 locations.
  • 7:04 – How Jim landed a promotion at Taco Bell after optimizing one of the industry’s first value menu strategies that lead to a 60% growth in sales.
  • 8:23 – When Jim realized he belonged in the operational side of business.
  • 10:07 – Jim’s advice to anyone searching for their talent by uncovering their “zone of genius.”
  • 11:41 – The secret to building a team that supports restaurant success and growth.
  • 13:29 – Jim relates the level of employee-customer engagement to dogs and cats. How can your store become a “dog store”?
  • 15:04 – The ratio of art and science when scouting new locations then vs. now.
  • 17:10 – What is the key to a third-party delivery company “winning” in the industry?
  • 18:43 – Which parts of scaling a business concerned Jim the most?
  • 20:42 – What separates the good from the great franchisees and operators?
  • 21:28 – Jim mentions the key factor that will helps brands of all sizes grow smoothly.
  • 22:38 – You should be able to update your resume every 6 months – if you cannot add new skills at least once a year, there may be a problem.
  • 23:40 – Quick fire questions

Episode 023, August 19, 2019

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Mariel Ebrahimi, CEO at DisruptCRE

Talk Highlights

  • Types of innovation commercial real estate is experiencing
  • What emerging trends Mariel is excited to see
  • What to expect at a DisruptCRE conference

Speaker Bio

Mariel Ebrahimi co-founded DisruptCRE in 2014 with the goal of connecting industry professionals with emerging technologies and trends. Recently, Mariel has spoken for groups within CoreNet New England, Commercial Real Estate Finance Council, NGKF, and at the NYU Tandon School of Engineering. In 2015, she was selected as a finalist for the SmartCEO "Skyline Awards" for innovation in commercial real estate and in 2018, a Bisnow NYC Woman of Influence award. With a background in international logistics, tech and supply chain management, Mariel has found a passion at the nexus of commercial real estate and technology.

Show Notes

  • 1:19 – How DisruptCRE came to existence.
  • 4:23 – The types of innovation that Mariel realized commercial real estate was missing.
  • 6:48 – The level of disruption Mariel sees in real estate.
  • 9:10 – How to build a structure that is capable of evolving with technology.
  • 12:20 – How a fresh perspective can provide profound insights to the industry.
  • 15:10 – Mariel explains the new learning experience at Camp toy store.
  • 16:58 – The difference between and good and great panel according to Mariel.
  • 18:47 – How differing opinions can provide value to discussions.
  • 20:00 – Ways to make the most as a first time attendee to a conference.
  • 22:36 – Mariel describes an emerging trend she is exciting to see develop.
  • 25:20 – Rapid Fire Questions

Episode 022, August 7, 2019

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Garrick Brown, Cushman & Wakefield

Talk Highlights

  • How untraditional education and experience can be the most valuable
  • When and how brick and mortar retail met their pitfall
  • How to have the most beneficial relationship between a franchisor and franchisees

Speaker Bio

Garrick Brown started his career by working in various retail stores while going to school for a creative writing degree. He then pursued freelance writing where he created a connection with a broker and began writing real estate reports.

Today, Garrick is one of the leading Retail Real Estate Analysts in the US and serves as the Vice President of Retail Intelligence for the Americas at Cushman and Wakefield. In this position, Garrick manages the retail research team and runs analyses and forecast for the US, Canada, and Latin America.

Garrick is also a talented public speaker. He frequently speaks on behalf of Cushman and Wakefield and serves as a keynote speaker during various conferences. He is also regularly quoted regarding retail by dozens of business journals, including Wall Street Journal and CNBC.

Show Notes

  • 1:37 – Garrick’s career path from working in retail stores all the way to real estate research.
  • 7:10 – Lessons learned from mentors – is education or experience more important?
  • 8:36 – What should employers look for beyond higher education?
  • 10:09 – Key points that contributed to the pitfall of retail
  • 17:28 – Relation between retail and restaurants regarding over expansion
  • 22:11 – Pros and cons to bringing a brand public
  • 26:03 – Garrick shares his views on franchises and how to have an optimal franchisee/franchisor relationship
  • 29:07 – Rapid fire questions

Episode 021, June 26, 2019

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Tyler Carlson, SiteZeus

Talk Highlights

  • What can listeners gain from the Tech and Mortar podcast?
  • Why retail isn’t dead – just evolving
  • The importance of having young perspectives in business

Speaker Bio

Tyler Carlson is a serial entrepreneur who was involved in an acquisition of a company during college. As Freshman in college, Tyler began selling study guides for his classes. He went on to sell more guides than any individual in the country, averaging around $10,000 each semester. Eventually he went on to join a website that facilitated the sale of guides and was involved in the acquisition.

In 2015, Tyler joined the sales team at SiteZeus, a technology company assisting in the growth and optimization of brands like Subway, Checkers, Vitamin Shoppe, Burger King, and more. After leading the sales efforts as the VP of Sales, he transitioned to the VP of Customer.

Tyler enjoys playing golf, spontaneous traveling, and learning from people. He loves reviewing customer experience/service and considers himself the ultimate secret shopper. His goal is to touch a million lives.

Show Notes

  • 1:04 – The beginning of Tech and Mortar
  • 2:03 – The Tech and Mortar mission
  • 2:41 – Who should be listening to this podcast?
  • 3:10 – What can you expect to gain from Tech and Mortar?
  • 5:03 – Key stories Tyler has heard from guests that shape the idea of Tech and Mortar
  • 8:26 – Technological advancements that are going to impact the future of CRE
  • 10:26 – Tyler on interviewing Danny Meyer
  • 11:31 – Is the idea of “retail apocalypse” real?
  • 13:18 – In-store experiences Tyler has witnessed that are leveraging technology
  • 15:08 – Tyler on clicks-to-bricks
  • 17:00 – The advantage of having young individuals in all organizations
  • 18:55 – Speed of change in the retail/real estate industry
  • 20:30 – Tyler’s tips for emerging brands
  • 23:50 – Future of Tech and Mortar
  • 24:35 – Rapid Fire