Big Data

Investing in a franchise is an excellent way to build your own business under the umbrella of an established and trusted brand. However, as with any business opportunity, it’s important to ask the right questions before you make an investment decision.

A whimsical, worldly, and well-disposed thirteen-year-old: seemingly a wonderful and wealthy opportunity for any retailer. However, this opportunity, which we now understand as the Generation Z shopper, comes with new challenges associated with an unfolding, untested digital marketplace. Staying ahead of the curve of consumption is crucial as Generation Z teens begin to shop en masse.

Forward thinking retailers are increasingly embracing big data in their business decisions when choosing new store locations. Using INRIX big data, site-selection companies help retailers pinpoint their target demographics and see where shoppers are coming from and analyze the potential profitability of millions of retail locations.

Site selection technology is continuing to evolve rapidly and drive transformative change to “old school” site selection practices and methods. SiteZeus is on the cutting edge of that transformation with its location intelligence platform that is powered by the latest in AI and machine learning predictive analytics. Co-founder Keenan Baldwin recently shared his insights on what’s ahead for location intelligence.

The Tech Tribune staff has compiled the very best tech startups in Tampa, Florida. In doing our research, we considered several factors including but not limited to: revenue potential, leadership team, brand/product traction, and competitive landscape. Additionally, all companies must be independent (un-acquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.

"My experience at Global Best Practices was amazing!" Told by Tyler Carlson, VP of Sales for SiteZeus // During the course of the calendar year SiteZeus attends, sponsors, or exhibits at over a dozen shows. Every trade show and/or conference has its own unique set up; from the attendees, to the overall experience...

Enjoy the 5th Edition of “Does data have a seat at your table?” focused on the addition of data from Environics Analytics, one of North America’s leading data and analytic companies. We’ll show you how to access authoritative demographic data to analyze sites, profile customers and determine sales potential.

Enjoy this webinar, as Keenan Baldwin, Co-Founder & Co-CEO, takes you through these valuable features. We'll demo them and address their benefits, in a world where every data point matters.

Artificial intelligence or “A.I.” is coming, but it isn’t quite what you think it is. While the Hollywood-driven narrative about machine overlords or scheming supercomputers is entertaining, and might convince you that it’s time to start stocking the basement with bottled water and weapons, the reality will be much more incremental and less dramatic.

Today’s big data-driven marketplace only has room for the fittest. It sounds a little scary— I know. And for a long time, mastering the art of accurate and effective number-crunching was no small feat. Over the last decade, machine learning has grown and matured from a flashy high-tech tool to a business essential. But too many retailers still fail to acknowledge the incredibly positive impact artificial intelligence (AI) and big data can have on their businesses and are suffering as a result of their sluggishness.

TAMPA, Fla. (July 20, 2017) — The Subway® restaurant chain has partnered with Florida-based location intelligence leader SiteZeus® to augment its development strategy by adding data driven location intelligence with advanced geospatial technology and visualization. Combined with its own market data, Subway® is confident it will now have more thorough and accurate insights and suggestions for growth in every market.

Big data, analytics and the Internet of Things are creeping into all aspects of business operations these days from staffing and inventory management to real estate and social media strategy. Many franchisors are finding it is time to jump on the trend or risk getting left behind.