Achieving speed and precision in market planning
PJ's Coffee of New Orleans, part of the Ballard Brands hospitality and foodservice company, has been serving customers small-batch, specialty arabica coffee since 1978. In an enormous industry, the brand sets itself apart through a focus on craftsmanship and southern hospitality — and with 125 new locations in development, it's growing at an astonishing pace.
Jump-start your growth with scientific insights
Your brand has gained local popularity, with exceptional service, quality products, and a solid business model. Now you're ready to scale the concept and maximize your profits — but how will you find the time and funds to do so when you’re already busy managing supply chain logistics, staffing levels, marketing campaigns, local regulations, and maybe even franchisee relationships?
What’s the best way to calculate sales impact? Hint: It involves tech.
Sales cannibalization might be an age-old problem, but that doesn’t mean you should be stuck with age-old solutions. Real estate teams have incorporated scientific calculations into their marketing planning in the last three or four decades, but now this trend is accelerating as the technology advances.