Author Archive: SiteZeus

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Is your data leading you deeper into the dark?

Your evil stepmom is leading you deep into the woods (with the obvious intention of abandoning you there) and you realize your only hope of finding your way home is dropping trail markers periodically along your path.

General Retailers
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5 pillars of building a successful retail business

Starting a new retail business can be exciting and challenging at the same time; it’s difficult to know where to focus your efforts first. As you prioritize what steps to take action on, remember these five pillars of building a successful retail business.

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Artificial intelligence beats a path to e-commerce

Artificial Intelligence (AI) has made its way into many aspects of our lives, even into toys for kids like Anki’s Cozmo which resembles a roboticized Ewok. But as things go, AI isn’t just for devices, it’s made and continues to make it’s way into eCommerce and is out there working to determine what to sell to you, how you shop and ensure you have a good shopping experience.

Clients
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Australian franchise company Retail Food Group to continue growth with SiteZeus

Since its founding in 1989, Retail Food Group (RFG) has been continuously growing to include popular franchise systems across various markets. Even now with over 2500 stores, RFG’s hunger for growth hasn’t subsided, and they’re partnering with SiteZeus to stay ahead of the pack.

Resources
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The 7 brick and mortar advantages

Has ecommerce gobbled up brick and mortar? To answer that, let’s start with a brief history. EBay exploded onto the scene in a big way in the nineties and shattered some very long-held beliefs: Would people trust online commerce? You bet they would...

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How using big data and technology can drive retail traffic

As consumers shift their apparel, beauty and accessories purchases to online, store traffic continues to decline. In August, year-over-year instore traffic dropped 6.6 percent, according to RetailNext. For fashion apparel retailers who may not have a strong e-commerce presence, the ongoing drop in traffic is a paramount concern — especially heading in the fall the holiday shopping season.

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Artificial intelligence finds a home in the restaurant industry

Every seasoned restaurant owner or manager knows that where there is growth, once stood a significant risk. No booming business entered the game, be it opening a new location, a menu makeover, or a completely new brand, with 100 percent confidence.

Clients
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Pita Pit looks to SiteZeus for stronger franchising

Ranked #16 Food Franchise in the World by Business Insider and #32 Top American Global Franchise by Entrepreneur Magazine, Pita Pit knows what it takes to offer an enticing deal to franchisees: fresh food, lots of energy, and plenty of innovation.

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Pokémon and iBeacons: The new, friendly monsters of location intelligence

Whether you’re an eye-roller or an enthusiastic participant, Pokémon Go is a game that’s difficult to ignore. It does have a lot going for it: nostalgic yet advanced, simple but strategic, and although played on phones, the game incorporates the user’s surroundings to an extent we haven’t really seen before. The “Go” sets the game apart from all others that have come before, Pokémon or not: you simply can’t catch Pokémon while sitting still.

Resources
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Time to ’86’ that dog unit?

Check out our newest resource for restaurateurs: Which site is taking a bite out of your revenues? Remember that special entree that you decided to stop serving last summer? The one that made all of the cooks groan and which all the servers decried because they had to use a tray to carry it out?…

Clients
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Waba Grill enlists SiteZeus on its mission to make healthy food fresh and reasonably priced

Since its founding in 2006, Waba Grill (“Waba” meaning “come and try” in Korean) has been committed to serving health conscious teriyaki food to its customers. Only six years ago, Waba Grill franchise was made available and now their store count is at 130. As a rapidly growing business, Waba Grill is utilizing the location intelligence power of SiteZeus for a clear, confident expansion.

Events
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Retail Live! Austin & ICSC Orlando

Retail Live! is similar to many regional networking events; there is an exhibit part of the program as well as a reception. The key difference is that ONLY retailers are allowed to have an exhibit at the Retail Live! trade show other than a few VIP sponsors.