MOOYAH Burgers, Fries, and Shakes leverages SiteZeus’ predictive-modeling platform to grow confidently in new markets

International burger chain leverages A.I. for strategic franchise growth

SiteZeus is excited to announce its latest partnership with MOOYAH Burgers, Fries, and Shakes, an international fast-casual franchise brand. While 2020 has been a challenging year for restaurant brands, MOOYAH not only survived the pandemic shutdown but even found itself in a growth phase due to several smart initiatives it rolled out pre-pandemic, including menu innovations and a new restaurant design.

MOOYAH was clever about its approach to closed dining rooms during the pandemic, too, reaching out to loyalty members about its COVID-oriented cleaning techniques, introducing curbside delivery at most locations, and pivoting to a free, app-based delivery model.

It’s not surprising, then, that the strategic restaurant brand with more than 80 locations across the United States, Canada, and the Middle East also shows innovation in how it approaches expansion.

The burger chain chose SiteZeus to help make data-driven decisions around new location growth. MOOYAH’s leadership team knows the first step in any successful multi-unit expansion is choosing the best sites for new franchisees. SiteZeus’ A.I.-powered solution helps MOOYAH learn about each location’s potential and customers faster and more effectively than any other solution.

We are excited about how fast our real estate teams can make data-driven decisions using SiteZeus. With their powerful A.I. platform, we’re able to quickly find high-performing trade areas. The machine learning that powers SiteZeus also shows us the revenue drivers at each location, which is information we’ve never had before. It’s valuable to us because it helps us make smarter decisions.”

Mike Sebazco, Vice President of Operations

MOOYAH appreciates that the easy-to-use platform helps its real estate team optimize its portfolio, identify growth markets, and quickly and easily report findings at real estate committee meetings. Tapping into this data-driven approach strengthens its franchise relationships, too, and helps the company grow rapidly.

We are thrilled to be working with MOOYAH and supporting their growth. They are exactly the kind of innovative, forward-looking company we like to work with because we know we can help them confidently and successfully scale their multi-unit business.”

Hannibal Baldwin, SiteZeus CEO