Actionable insights for accelerated growth

Welcome to the first podcast episode of Tech + Mortar, hosted by Tyler Carlson, VP of Sales at SiteZeus. This episode features Don Fertman, Chief Development Officer at Subway®. We talk about his early years at Subway and some of his personal experiences which lead to his success, touching on the evolution of site selection.

Forward thinking retailers are increasingly embracing big data in their business decisions when choosing new store locations. Using INRIX big data, site-selection companies help retailers pinpoint their target demographics and see where shoppers are coming from and analyze the potential profitability of millions of retail locations.

An increase in the desire for fresh foodservice and dining spaces in supermarkets is consistent with the long-held idea that millennials, the category of people ages 22 to 35, are looking for experiences, not just convenience when it comes to retail and shopping.

While traditional brick-and-mortar retail continues to decline in America, tech-forward Asian companies are pushing the boundaries of in-store commerce and changing the way shoppers think about their purchases.

SiteZeus will be at Sonny’s 2018 Franchise Conference at the Ritz Carlton in Orlando! We are looking forward to showcasing our tool and meeting with all the Franchisees as they are recognized for their hard work.

In today’s competitive retail landscape, companies are using the latest data and analytics tools for nearly every aspect of their business, from sales and marketing to operations and supply chain. At the same time, choosing the right location has become a more essential decision than ever. This is hardly surprising, given that the wrong site decisions can have million-dollar consequences. Forward-thinking organizations are constantly fine-tuning their process to make sure the sites they select are the very best ones to grow their business and turn a profit.

America loves fresh Mexican food, and by the looks of it, America really loves Salsarita’s Fresh Mexican Grill . Since opening up in Charlotte, NC nearly 20 years ago, the restaurant chain has grown to hold dozens of locations throughout 18 Eastern states.

Garnett Station isn’t your typical private equity firm. They thrive on building strong, enduring relationships through collaborative efforts and a culture of shared ownership. By providing long-term capital and building world-class management teams, Garnett Station sets—and accomplishes— ambitious goals. Now with SiteZeus as their go-to location intelligence tool, the team has a major leg-up on its competition with a cost effective, fast and accurate predictive modeling solution.

Japanese BBQ is about more than just the meal— it’s a social dining experience and the concept is sizzling into the United States. Gyu-Kaku, a Japanese BBQ chain featuring personal grills at every table that guests use to cook and share their food has over 700 global locations. Now partnering with SiteZeus, this Asian cuisine power brand will leverage the most advanced and individualized location intelligence available for the retail industry as it widens its reach in the United States.

Technology is leveling the playing field for restaurant and retail operators. The increased democratization of data means that powerful location strategy tools that were once only affordable for large chains are now accessible to even small businesses. At the same time, capabilities are continuing to race forward with more detailed, accurate, and transparent data that is backed by powerful A.I. and machine learning that help operators make smarter decisions and avoid costly mistakes.

Chains often shy away from “C” trade areas in favor of A or B markets that often come with higher traffic and population density. But boots on the ground experience coupled with good location intelligence tools can help to uncover some hidden opportunities.

TAMPA, Fla. (April 27, 2018) — After a year of major growth, SiteZeus, the leading SaaS site-selection platform for retail industries, is taking home another win. SiteZeus CTO Chuck Cooper represented the startup at the second annual Chicago Machine Learning VC Summit where he competed against other machine-learning companies in a pitch to a crowd of entrepreneurs, developers and prospective customers. The event hosted over 600 attendees and 20 speakers in 2017.