Tech + Mortar Episode 013, February 27, 2019

Lyden Foust,

Talk Highlights

  • Observational research difference between asking questions and observing.
  • One location CRUSHING it and one FAILING. Similar Demos. How can you explain the differences?
  • Cambridge analytica. What is Lydens opinion on data privacy?

Speaker Bio

Lyden is the Cofounder of Spatial, the world’s first human-driven layer for cities. A Techstars company. Before Spatial Lyden was an Ethnographic Research consultant for brands like P&G, JnJ, Intel and an adjunct professor of Ethnography at Miami University. He also founded Campus Solutions which he sold in 2014. In eighth grade, he pitched a no-hitter.

Show Notes

  • 1:14 – The lightbulb moment for Spatial.AI
  • 4:26 – Some of the questions he asked when he was researching
  • 5:52 – The MVP of Spatial.AI
  • 6:17 – What he learned about getting in the door with companies and his observations
  • 7:21 – The mistakes he sees retailers making
  • 9:00 – Where are people wrong?
  • 9:46 – How people are more candid online than they are on other formats
  • 10:53 – What those who are winning in retail are doing
  • 11:43 – His favorite experience
  • 13:33 – Insights of his team and himself during this company growth state
  • 14:50 – What he was wrong about
  • 16:02 – His opinion looking in the future on privacy
  • 17:45 – His opinion on the adaptation of social media for rural America
  • 18:35 – Augmented reality
  • 19:44 – What he is curious about asking a head of a retailer
  • 20:58 – Rapid fire questions

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