Machine Learning

This has been an eventful first quarter for SiteZeus, and we’ve added a handful of new features, data bundles, and nuances to the Synergy platform. Below you’ll find a handful of these premium additions:

Join us at this year’s Restaurant Leadership Conference, on April 10th at 2:15pm – Grand Sonoran C. We’ll be kicking off the conference at our breakout session, where Tyler Carlson, VP of Sales at SiteZeus, will be running a panel session with Keenan Baldwin, Co-CEO & Co-Founder of SiteZeus, Steven Roberts Founder & President of Restaurant Magic, and Kevin Foreman GM for GeoAnalytics with INRIX, Inc. We’ll be taking a deeper dive into the challenges facing the restaurant industry…

What’s a heuristic? In layman’s terms, it’s judging a book by its cover. It’s when you decide on something based on limited information, just like Pavlov’s dog salivating when it hears a bell. As humans, we use this approach constantly because it’s incredibly efficient. Instead of watching an entire movie, we first look at the trailer. Before eating an entire meal, we first look at the menu. And when choosing retail locations, we simply glance at ten or so factors, make a call, and call it a day.

Cutting-edge technology and brick-and-mortar retailers have never gotten along perfectly. The relationship is complicated, but it can be incredibly harmonious — despite the knee-jerk opposition of many retailers to things like online shopping, mobile apps, bluetooth beacons, and now big data. Business owners who reject these ideas are often left behind as the natural selection of capitalism demands better, smarter, and cheaper strategies. But what about those who embrace these revolutionary technologies? This is where we see an elegant integration of ancient and modern, providing customers with the best of both worlds: the familiarity and convenience of brick-and-mortar retail, enhanced by the actionable and dynamic insights provided by machine learning.

While technology seems to shrink objects over time, it super-sizes their performance. Once room-sized, computers have now folded up into our briefcases. Telephones have dwindled into tiny pocket-sized mirrors. And business intelligence analytics? Analytics have been shrunk, packaged, and made affordable to even the most spendthrift sole-proprietors…

As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area?

Undeniable – the commercial real estate industry is painfully slow to adapt to new technology! I have witnessed hundreds of companies refer to an excel document as a sophisticated piece of “technology.” The major drivers for this lag in innovation revolve around an outdated rationale and a general lack of forward thinking. The idea that value can only be extracted from hard assets or tangible assets is being challenged now more than ever.

It was another great show in Vegas, and a must attend event for restaurant company owners and executives.

SiteZeus is excited to introduce the Synergy Grid, among other new features this month, including new Heat Maps, Lasso locations and INRIX Traffic Volumes.

Real estate is a laggard when it comes to adapting to change, says SiteZeus EVP of product development Chuck Cooper. He arrived at this conclusion after more than 30 years of developing software for real estate and other industries. Now, his Tampa, FL-based company, founded by brothers Hannibal and Keenan Baldwin in 2014, wants to help industry players find ideal locations to choose from by crunching large amounts of statistical data.

The 21st century is upon us, and it’s here sooner the you imagined: Real estate site selection just took a huge leap into the future, and you might have missed it: Artificial intelligence is taking over the industry. Up until now, the commercial real estate industry hasn’t adopted new technology as well as others have. Even stodgy insurance companies now use big-data modeling to calculate “insurance credit scores” on hundreds of millions of customers. And even the notoriously backward-looking legal industry has hired IBM’s Watson, a deep thinking supercomputer, on as a paralegal. But commercial real estate?…

Check out our first edition of "Does data have a seat at your table?" If Mobile and GPS data are not a part of your fundamental decision making process, they should be. Watch this webinar to learn about our newest data partner, INRIX, a proven leader within the transportation data segment.