Author Archive: Ed Teixeira

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General Retailers

What’s more important for franchise growth: the market or the location?

When developing a strategy for developing a franchise system, franchisors often follow different paths. In some case’s the path a franchisor selects will depend upon a number of factors, the type of franchise, its size, required investment and system maturity. Based upon these attributes franchisors will usually migrate to one of the following approaches: