Author Archive: Steve Fiedler
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How technology is changing brick and mortar retailing
The rise of the internet and the emergence of internet-based retail giants like Amazon have flipped the world of retail start-ups on its head. In the old world of brick-and-mortar retail, start-ups were launched according to a tried-and-true formula. New concepts were tested in high-traffic, historically proven retail markets. After the initial success of one or more test stores, a larger rollout in the test market followed. Once a brand saw continued sales success, they would expand to other markets and different regions, culminating in a national rollout.
Five questions all potential franchisees need to consider
Investing in a franchise is an excellent way to build your own business under the umbrella of an established and trusted brand. However, as with any business opportunity, it’s important to ask the right questions before you make an investment decision.
Can “C” trade area opportunities make the grade?
Chains often shy away from “C” trade areas in favor of A or B markets that often come with higher traffic and population density. But boots on the ground experience coupled with good location intelligence tools can help to uncover some hidden opportunities.