How Sonny’s BBQ uses SiteZeus to measure success, find new locations & prioritize remodel features in just minutes

For 50 years, Sonny’s BBQ local pitmasters have served barbecue slathered in Southern Hospitality to millions of guests in America through its locations spanning the Southeast. Today, many of the older locations are now in markets where populations and demographics have shifted. Sonny’s is now using SiteZeus’ software solution to analyze the performance of existing restaurants, as well as to provide location intelligence for new locations as the brand grows.

Challenge #1 Benchmarking locations across the nation

Originally, Sonny’s BBQ faced the challenge of creating an unbiased benchmark or grading system for its existing locations. Often decisions were influenced by opinions instead of facts. One team member might think a location was doing great, while another would disagree.


The SiteZeus platform provides analysis for each location along with a comparison between actual revenues compared to projected revenues. This platform helps indicate if restaurants are performing up to their potential, underperforming, or even outperforming SiteZeus’ projected sales. If a store is performing $300K less than the predicted value, then that location will get flagged in the SiteZeus Quadrant Recommendations & Predictive Outliers as a location that should be reviewed and optimized. Sonny’s can use these meaningful insights to drill down into the analytics to uncover reasons why that location is underperforming.

“SiteZeus allows us to make more informed sales projections. They have a built-in confidence meter that back tests itself to provide a percentage of accuracy that we can rely on as we expand across the nation.”

Alex Regar, Business Intelligence Analyst | Sonny’s BBQ

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