Grocery

Grocery brands have weathered the pandemic better than most, with some even flourishing thanks to the steady demand for consumer staples. However, while some regional grocery stores may have maximized infill growth in their home markets, they still have lots of competition, including from more established big-box retailers.

For decades, general retailers’ ability to attract significant shopping traffic proved lucrative for neighboring businesses — particularly restaurant brands. However, mass store closures and a major shift toward online retail have pushed grocery to the front of the anchor tenant line. These days, leading restaurant brands rely heavily on grocery development data to pick better locations.

Getting sales projections for a proposed grocery location should take mere minutes. However, accuracy and transparency should not be sacrificed for speed. When brands leverage SiteZeus, they get a highly accurate sales projection within minutes as well as the ability to explore the variables behind every projection. With SiteZeus, brands have a constant, high-level understanding of their model accuracy using the Synergy Power Score, which represents the median accuracy of the overall model. Users can also review the variables positively and negatively affecting their individual projections with the Variable Impact Tool. And additional features such as mobile data, traffic data, and comparable sites equip users to further validate their projections with ease. To see how you can validate sales projections using SiteZeus, watch below:

Calculating revenue potential is a top priority when analyzing proposed grocery locations. In the past, brands used a time-consuming, complex process to understand sales potential. With SiteZeus, users can evaluate the revenue potential for a proposed grocery location faster, easier, and more accurately for a higher ROI on their location-based decisions! Once your brand has a predictive model in SiteZeus, you can run as many projections as you'd like. When you drop a pin on the map, a revenue projection — known as a “Zeustimate” — is immediately calculated. To make the Zeustimate even more accurate, you can update site characteristics (e.g., square footage, building type, number of drive-thrus, etc.) for the proposed location, and the machine learning algorithm will instantly re-evaluate the location's potential. Each Zeustimate is conveniently broken down into different revenue streams for more detailed insights. To see how SiteZeus makes finding and validating new grocery locations easier than ever before, watch the quick demo below:

Manually evaluating portfolio performance can be slow and tedious. To streamline this process, SiteZeus’ Quadrant Recommendations feature sorts your locations into four simple categories — Study, Grow, Relocate, or Optimize — by comparing their actual sales to their projected sales. For instance, a site might currently be performing below your portfolio's average, but SiteZeus projects it could be performing well above average. This site would be categorized under Optimize to quickly highlight opportunities for improvement. Strategic brands use all four recommendation categories to determine their true portfolio potential and guide their optimization strategy. Users can study, test, and act on insights all in one platform.

TAMPA, Fla. (May 18, 2020) — SiteZeus is thrilled to announce its partnership with Planned Grocery, a fully integrated data set focused on tracking the development cycle of grocery stores nationwide. This alliance represents a new chapter in unlocking true market potential for the grocery sector.  

Building a predictive model means gathering, cleaning, analyzing, and testing data — a process that can take months. SiteZeus allows you to skip this lengthy process and jump straight to gaining key insights for portfolio growth and optimization. SiteZeus combines multiple data sets (e.g., brand data, population movement, mobile location, geosocial segments, etc.) to give the machine-learning algorithm everything it needs to build a precise predictive model. By comparing each site’s projected and actual revenues, SiteZeus even tests itself for accuracy. Thanks to this cutting-edge technology, you can simply log in and start using your brand's predictive model, available 24/7.

Are you looking to expand your grocery brand quickly and effectively? By recognizing what key factors drive your sales and by how much, SiteZeus can support your brand’s current expansion plans. Understanding key sales drivers are crucial steps in the continued success of any expansion strategy. Most importantly, while these insights used to take days, weeks, or even months for other solutions to produce, SiteZeus’ Synergy Grid can present this vital information in a matter of minutes. Through fast and accurate data analysis, the Synergy Grid investigates the correlations between brand locations and conveniently displays findings in a highly reportable manner. To learn more on how the Synergy Grid can benefit you, see this tool in action by watching this short video or by scheduling a demo below: