First Watch Restaurants augments growth strategy with leading location intelligence platform

TAMPA, Fla. (April 4, 2016) — First Watch, the Daytime Café, has recently joined the already impressive family of brands leveraging the new leading Location Intelligence Platform, SiteZeus. First Watch has been in the news recently after acquiring several notable brands, The Egg & I, The Good Egg and Bread & Company; bringing the total unit count close to 300 underneath the First Watch Restaurants umbrella.

SiteZeus is breaking new grounds when it comes to the ability to consume, analyze & distribute relevant information in the data-driven, geospatial world we now live in.

Richard Renninger | First Watch, Chief Development Officer

With continued expansion on the horizon, First Watch Restaurants will leverage SiteZeus to augment its current processes and strategy. The addition of the cloud based location intelligence platform will allow First Watch to quickly consume, analyze & distribute actionable insights to team members across the organization. SiteZeus enables First Watch to analyze customer information, brand profiling & create predictive forecasting models on a consolidated basis or analyze each individual brand separately.

Richard Renninger, Chief Development Officer, had this to say about the new partnership, “SiteZeus is breaking new grounds when it comes to the ability to consume, analyze & distribute relevant information in the data-driven, geospatial world we now live in.”

Headquartered in Bradenton, Florida, First Watch Restaurants, Inc. is the largest and fastest-growing daytime-only restaurant concept. With more than 275 restaurants in 26 states, the First Watch portfolio also includes the restaurant brands The Egg & I, The Good Egg and Bread & Company.