Franchise Restaurant Concepts Group looks to SiteZeus for location intelligence foresight

As the largest franchisee of HuHot Mongolian Grill Restaurants, Franchise Restaurant Concepts (FRC) Group is seasoned and restaurant-savvy. With over 25 years of franchise experience under its belt and currently more than 20 locations throughout the midwest, the group decided earlier this year to team up with Dallas-based Cowboy Chicken in a 14-unit franchise deal.

HuHot Mongolian Grill is known for its fun atmosphere, fresh options and sweet-to-very-spicy sauces, while Cowboy Chicken prides itself on its family values and all-natural rotisserie chicken recipes.

Through its partnership with SiteZeus, FRC Group will gain access to the industry’s most technologically advanced insights, from traffic patterns to key demographic trends and considerations. A tool this valuable is simply a must-have for franchisee gurus like FRC Group, and the SiteZeus team is thrilled to have them on board.