Hardee’s franchisee Morning Star partners with SiteZeus for growth

Morning Star, a Hardee’s franchisee with 39 locations in North and South Carolina, has joined the SiteZeus team.

Hardee’s, established in Greenville, North Carolina, in 1960, is a leader in the quick-service industry in both quality and taste. The first burger chain with an all-natural beef burger. Hardee’s is also known for their made from scratch biscuits and “edgy, memorable ads”, currently featuring Ronda Rousey.

SiteZeus is excited to collaborate with Morning Star, enabling their team to leverage its best-in-class cloud-based site selection technology featuring real-time adaptive location intelligence, intuitive reporting, and an unparalleled user-driven experience. Morning Star LLC will be able to effectively automate the aggregation, analysis, and presentation of decision-making data in their site selection process.