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Market expansion analysis with customer segmentation data
Knowing how to identify and utilize your brand’s customer profile can determine the success of your expansion into new markets. Previously, brands used demographics as the primary standard when determining their customers’ characteristics. SiteZeus allows growing brands to upgrade their understanding of their customer profiles with the use of Spatial.ai’s geosocial data.
COVID-19 survival guide for restaurants
COVID-19 has taught us that change is inevitable, and it waits for no one. No business model or sales prediction will remain relevant forever. As markets shift, successful brands must follow suit. Simply stated, financial resilience requires us all to evolve constantly.
Adapting to the new restaurant “norm”
COVID-19 has turned once thriving cities into temporary ghost towns, forcing the permanent closure of over 3% of all restaurants nationwide. When in-store traffic evaporated between February and March, many could not sustain the financial blow. In an unstoppable ripple effect, mass layoffs quickly ensued, and restauranteurs scrambled to implement safe takeout and delivery options to stay afloat.
Restaurant business amidst COVID-19
At SiteZeus, we have closely monitored the effects of COVID-19 on the state of the restaurant world. From client interviews to detailed market analyses, our team is working diligently to anticipate, and prepare for, a new norm in the industry.
Meeting the delivery demand: Is ghost kitchen the answer?
Valued at more than $22 million in 2019, food delivery—one of the fastest growing segments of the restaurant industry—is expected to generate $200 billion in revenue by 2025. As a result, restaurant brands must appropriately scale front and back-of-house operations to prepare for substantially increasing demand.
How Aroma Joe’s leverages SiteZeus for scientific site-selection decisions
Aroma Joe’s has developed a concept and a business model that is proving to be a hit with both customers and franchisees. The company was built on a foundation of serving up really good coffee and positive energy to the next generation of coffee drinkers. The tasty “fuel” includes coffee sourced from around the world along with their own unique infused blends. Aroma Joe’s owners, franchisees and baristas also pride themselves on energizing customers with personal, social and positive experience. That focus is embodied in the company’s three “Laws of Service” – No intercoms. No mistakes. No attitudes.
Retail revolution – how modern data sets are changing the landscape
Site selection strategy is becoming more advanced. Data is easier to collect and analyze, and expansion can be determined in minutes instead of months. In fact, this BBQ chain is expanding in a shifting marketplace because of how they’re harnessing modern data sets.
How Sonny’s BBQ uses SiteZeus to measure success, find new locations & prioritize remodel features in just minutes
For 50 years, Sonny’s BBQ local pitmasters have served barbecue slathered in Southern Hospitality to millions of guests in America through its locations spanning the Southeast. Today, many of the older locations are now in markets where populations and demographics have shifted. Sonny’s is now using SiteZeus’ software solution to analyze the performance of existing restaurants, as well as to provide location intelligence for new locations as the brand grows.
Can social media predict retail revenue?
How well do you know your customer? Chains and franchise brands are discovering that they may not know their customers nearly as well as they think – which is resulting in costly location mistakes.
Join us at the upcoming ICSC Conference in New York City
This conference provides the opportunity to gain information about retail real estate business and the latest issues within the industry. Being the largest event of the industry on the East Coast, this event allows for networking, deal making, and professional development with over 10,000 attendees and 530 exhibitors.
Join us at the Upcoming Restaurant Finance & Development Conference
The Restaurant Finance & Development Conference is all about the business side of the restaurant industry. RFDC is a must attend event for restaurant company owners and executives. The conference is known as the restaurant “dealmakers” event where you will find the best networking in the restaurant business.
Embracing A.I. means letting go of “Old School” methods
There is no question that tech has come a long, long way over the past 25 years. Computers, the Internet and smart phones have dramatically changed the landscape. Ironically, the way people accept, embrace and adopt technologies seems to have changed very little. There are those early adopters and first movers, and then there are those that let fear and doubt slow their decisions.