
Emerging brands breakout: Learn how technology has opened up the playing field
While technology seems to shrink objects over time, it super-sizes their performance. Once room-sized, computers have now folded up into our briefcases. Telephones have dwindled into tiny pocket-sized mirrors. And business intelligence analytics? Analytics have been shrunk, packaged, and made affordable to even the most spendthrift sole-proprietors…

The top 5 commercial real estate mistakes with demographics
As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area?

Why is it that the commercial real estate industry is slow to adapt to new technologies?
Undeniable – the commercial real estate industry is painfully slow to adapt to new technology! I have witnessed hundreds of companies refer to an excel document as a sophisticated piece of “technology.” The major drivers for this lag in innovation revolve around an outdated rationale and a general lack of forward thinking. The idea that value can only be extracted from hard assets or tangible assets is being challenged now more than ever.

SiteZeus reinvents data visualization
SiteZeus is excited to introduce the Synergy Grid, among other new features this month, including new Heat Maps, Lasso locations and INRIX Traffic Volumes.

SiteZeus taps INRIX traffic data for retail site selection
Tampa, Fla. (October 4, 2016) — SiteZeus®, the leader in location intelligence technology for emerging and established brands, brokers and developers, today announced a location data collaboration with INRIX, the global leader in transportation analytics and connected car services, to bring roadway traffic information to retail site selection and real estate.

Is your data leading you deeper into the dark?
Your evil stepmom is leading you deep into the woods (with the obvious intention of abandoning you there) and you realize your only hope of finding your way home is dropping trail markers periodically along your path.

How using big data and technology can drive retail traffic
As consumers shift their apparel, beauty and accessories purchases to online, store traffic continues to decline. In August, year-over-year instore traffic dropped 6.6 percent, according to RetailNext. For fashion apparel retailers who may not have a strong e-commerce presence, the ongoing drop in traffic is a paramount concern — especially heading in the fall the holiday shopping season.

Artificial intelligence finds a home in the restaurant industry
Every seasoned restaurant owner or manager knows that where there is growth, once stood a significant risk. No booming business entered the game, be it opening a new location, a menu makeover, or a completely new brand, with 100 percent confidence.

Pokémon and iBeacons: The new, friendly monsters of location intelligence
Whether you’re an eye-roller or an enthusiastic participant, Pokémon Go is a game that’s difficult to ignore. It does have a lot going for it: nostalgic yet advanced, simple but strategic, and although played on phones, the game incorporates the user’s surroundings to an extent we haven’t really seen before. The “Go” sets the game apart from all others that have come before, Pokémon or not: you simply can’t catch Pokémon while sitting still.

Why your fast-casual brand can’t ignore artificial intelligence
In a world stunted by a powerful recession, thousands of businesses closed their doors while a small, Boston-based burrito chain was getting ready to take their brand to the national level. Despite the failing economy, Boloco was thriving in its existing locations.

The robot army every restaurant should enlist
The experimentally determined angle at which you flick your wrist to achieve the perfect toss of the contents in the pan. That slight brownish color that indicates a delightful crisp. The unmistakable shine of freshly polished silver. What does a robot know about any of these nuances in the art of food service? Probably very little. The magic of the restaurant industry lies in the irreplaceable human aspects of creation and service. So how do robots fit in in an industry so human?

SiteZeus secures $1.5 million in additional funding led by technology veteran
TAMPA, Fla. (August 3, 2016) — SiteZeus, the leader in location intelligence technology for emerging and established brands, brokers, and developers, today announced it has secured $1.5 million in additional funding led by Chuck Cooper, who formerly led Paylocity as CIO to its IPO debut in 2014.