
Building a real estate toolbox for the emerging brands
Today’s digital society is giving people an expectation for immediate results. People want it now, in real time. The same phenomenon is occurring among emerging brands and franchisors serving daily needs who have been encouraged to sell franchises quickly, in some cases without regard to necessary economies of scale in marketing and other support services. But what cost does that rapid expansion have on profitability and long-term success?

Upcoming Webinar: A faster, more accurate, data driven predictive model that’s free to try
Join us October 24th, at 2 P.M. ET as Keenan Baldwin, SiteZeus Co-Founder, and Robert Cherrington, SiteZeus EVP of Sales, walk us through this unique offering.

The importance of testing your assumptions
As a researcher and strategic analyst, I have on numerous occasions been asked subjective questions in support of the decision-making process for new store approvals; to which I have appropriately responded with a subjective response.

Embracing A.I. means letting go of “Old School” methods
There is no question that tech has come a long, long way over the past 25 years. Computers, the Internet and smart phones have dramatically changed the landscape. Ironically, the way people accept, embrace and adopt technologies seems to have changed very little. There are those early adopters and first movers, and then there are those that let fear and doubt slow their decisions.

Romeo’s Pizza partners with SiteZeus to leverage A.I. for its upcoming national expansion
America’s heartland is known for wholesome values and hard-working people. This identity, built around quality and kindness, is exemplified in every aspect of Midwestern culture, especially food. One emerging chain is proving this exactly. Romeo’s Pizza, which originated in Ohio at the turn of the century, has married the culinary and cultural narratives of the Midwest perfectly. With a rich history that transcends red sauce and ravioli, Romeo’s has consistently provided exceptional Italian cuisine at competitive prices, across convenient locations, in the service of the community.

Five questions all potential franchisees need to consider
Investing in a franchise is an excellent way to build your own business under the umbrella of an established and trusted brand. However, as with any business opportunity, it’s important to ask the right questions before you make an investment decision.

Shake’s Frozen Custard sweetens their site selection with SiteZeus
Shake’s Frozen Custard has been serving smiles and delicious frozen treats since 1991, now with dozens of locations throughout the South, Mid-South and Southeast regions of the US. Forward thinking and creativity have fueled Shake’s growth and led the company to receive recognition as one of Entrepreneur Magazine’s Top Franchises— and SiteZeus is the latest tool to keep Shake’s at the cusp of innovation.

Retail in a Gen Z world: The kids will be ignored no longer
A whimsical, worldly, and well-disposed thirteen-year-old: seemingly a wonderful and wealthy opportunity for any retailer. However, this opportunity, which we now understand as the Generation Z shopper, comes with new challenges associated with an unfolding, untested digital marketplace. Staying ahead of the curve of consumption is crucial as Generation Z teens begin to shop en masse.

Humble origins, extraordinary outcomes: How SiteZeus will support one family’s American dream
Plenty of celebrities have launched restaurants over the years; now, the Wahlberg family is coming in hot into the restaurant scene with fresh branding and delicious homemade burgers.

SiteZeus® expands team with seasoned retail analyst
TAMPA, Fla. (August 2, 2018) — SiteZeus, a leader in location intelligence technology solutions, today announced it has hired Larry Salinas as its new Business Development, Sales Engineer. In addition, Salinas will leverage his years of experience as an end user in the retail industry to help SiteZeus refine its products and improve on functionality that can better serve client needs.

INRIX site selection: Taking the risk out of retail real-estate decisions
Forward thinking retailers are increasingly embracing big data in their business decisions when choosing new store locations. Using INRIX big data, site-selection companies help retailers pinpoint their target demographics and see where shoppers are coming from and analyze the potential profitability of millions of retail locations.

SiteZeus wins first place at Chicago Machine Learning Venture Capital Summit 2018 Pitch Competition
TAMPA, Fla. (April 27, 2018) — After a year of major growth, SiteZeus, the leading SaaS site-selection platform for retail industries, is taking home another win. SiteZeus CTO Chuck Cooper represented the startup at the second annual Chicago Machine Learning VC Summit where he competed against other machine-learning companies in a pitch to a crowd of entrepreneurs, developers and prospective customers. The event hosted over 600 attendees and 20 speakers in 2017.