Author Archive: SiteZeus

America’s favorite BBQ restaurant, Famous Dave’s knows it takes more than just great recipes to make it big- and that location is half the battle in becoming a nationally recognized brand. First opened in Minneapolis in 1995, Dave’s has won over 700 awards and often competes in BBQ competitions. Their brand has grown to include a retail line of sauces, rubs and seasonings, not to mention 170 locations in 34 states.

Check out our second series of “Does data have a seat at your table?” — the UberMedia edition. Get ready to see Pulse, UberMedia’s mobile density data, live in our real-time artificial intelligence platform, SiteZeus Synergy. We’ll uncover why some of the savviest brands are paying attention to this data set.

SafeSplash Swim School, the largest and fastest growing swim school brand in North America, is now teaming up with SiteZeus to bring more lessons to more locations, empowering Americans with its exceptional swim instruction and customer service.

While technology seems to shrink objects over time, it super-sizes their performance. Once room-sized, computers have now folded up into our briefcases. Telephones have dwindled into tiny pocket-sized mirrors. And business intelligence analytics? Analytics have been shrunk, packaged, and made affordable to even the most spendthrift sole-proprietors…

TOMS King, a massive Burger King franchisee with over 100 restaurants across 5 states, has officially joined on with SiteZeus. The partnership is the latest in a growing trend of large fast-food companies taking advantage of artificial intelligence for location and data-based decisions.

TAMPA, Fla. (January 18, 2017)  — In an unparalleled global data partnership, location intelligence leader SiteZeus will now offer clients premium access to UberMedia’s granular, cutting-edge population movement analytics. The integration brings a new level of predicting power to the comprehensive SiteZeus platform and pushes their strongest conviction to the core— making big data a commodity.

Inspired by the coastal Mexican lifestyle to bring authentic, energetic and passionately prepared dishes to their own neck of the woods, the Gardner’s have made a splash with Costa Vida. With handmade tortillas, slow-cooked meat and all-natural ingredients, it’s no surprise that over 75 locations have opened across the country since 2003.

How to make cents of it all. We’ve all freely tossed around the term, “data is king,” but do we truly understand it? For many, there’s a gaping gulf between using the term and utilizing it to turn a profit. Profit is, after all, the primary objective of collecting and using data. Data is the foundation to insight, and insights give us mastery over the world around us. This is true for everyone from the amateur weather hobbyist up to the highest levels of government, and it is especially so in the world of business.

As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area?

SiteZeus, a Tampa, Florida-based technology startup is looking to expand R&D and add new vertical expertise with funds it raised this summer, said Keenan Baldwin, co-CEO.

Are site expansion targets an illusion? It’s hard to say precisely how many multi-unit retailers fall behind on their 10, 20, 50, or 100-unit growth targets each year, but it’s probably fair to say that it’s quite a lot. All savvy business owners set a high bar for themselves and yet no matter how diligently they run the numbers, development always seems to lag 25-50% behind of what’s expected. Why is this?

Undeniable – the commercial real estate industry is painfully slow to adapt to new technology! I have witnessed hundreds of companies refer to an excel document as a sophisticated piece of “technology.” The major drivers for this lag in innovation revolve around an outdated rationale and a general lack of forward thinking. The idea that value can only be extracted from hard assets or tangible assets is being challenged now more than ever.