Author Archive: SiteZeus

On this episode of Tech + Mortar, Larry Salinas dives into the evolution of predictive modeling. His ample market research experience at Whole Foods and Toys R Us allowed him to see first hand the transitions from analog models to location intelligence and everything in between.

There is no question that tech has come a long, long way over the past 25 years. Computers, the Internet and smart phones have dramatically changed the landscape. Ironically, the way people accept, embrace and adopt technologies seems to have changed very little. There are those early adopters and first movers, and then there are those that let fear and doubt slow their decisions.

America’s heartland is known for wholesome values and hard-working people. This identity, built around quality and kindness, is exemplified in every aspect of Midwestern culture, especially food. One emerging chain is proving this exactly. Romeo’s Pizza, which originated in Ohio at the turn of the century, has married the culinary and cultural narratives of the Midwest perfectly. With a rich history that transcends red sauce and ravioli, Romeo’s has consistently provided exceptional Italian cuisine at competitive prices, across convenient locations, in the service of the community.

Investing in a franchise is an excellent way to build your own business under the umbrella of an established and trusted brand. However, as with any business opportunity, it’s important to ask the right questions before you make an investment decision.

The new Franchise Portal is designed to streamline market planning across the organization. Powered by AI, this custom solution delivers accurate analytics, fast and with ease, creating maximum efficiency between the Franchisor and the Franchisee.

At 8:30 A.M. we will begin a round table discussion on “How Machine Learning has changed site selection and how franchise systems can benefit from it.” We will also be hosting Happy Hour at Jackson’s Bistro Wednesday, September 12th. If you want to meet up, we’re headquartered minutes away from the Hilton. Email us at info@sitezeus.com.

This episode of Tech + Mortar features the Executive Chairman of Colliers International Florida, Lee Arnold. Lee speaks about his experience opening the first commercial real estate department in Pinellas County, Florida and how technology evolved the industry.

Restaurant chains such as Subway are tapping AI-powered tech such as SiteZeus to help them optimize revenue at new or relocating restaurants. Using artificial intelligence, Tampa, Florida-based SiteZeus is providing multiunit restaurant operators predictive modeling that can be used to select optimal locations for earning revenue — even if the location doesn’t make sense on paper. In other words, even premium commercial sites, often dubbed “A” retail centers or malls, might not work for certain brands, marketing director Jorge Hermez said.

Join us September 6th, at 1 P.M. ET to see this one-of-a-kind feature. Keenan Baldwin, SiteZeus Co-Founder, will walk us through Franchise Permissioning and Territory Management as well as common use cases. At the end of the session, we will hold a short Q&A, so be sure to wait through the end.

Whether you’re exhibiting or attending, trade shows are an excellent opportunity to make connections, generate leads and close deals.

Shake’s Frozen Custard has been serving smiles and delicious frozen treats since 1991, now with dozens of locations throughout the South, Mid-South and Southeast regions of the US. Forward thinking and creativity have fueled Shake’s growth and led the company to receive recognition as one of Entrepreneur Magazine’s Top Franchises— and SiteZeus is the latest tool to keep Shake’s at the cusp of innovation.

A whimsical, worldly, and well-disposed thirteen-year-old: seemingly a wonderful and wealthy opportunity for any retailer. However, this opportunity, which we now understand as the Generation Z shopper, comes with new challenges associated with an unfolding, untested digital marketplace. Staying ahead of the curve of consumption is crucial as Generation Z teens begin to shop en masse.