Regional Crunch Fitness franchisee leverages SiteZeus technology for site selection

Geoff Dyer is a veteran of the fitness world. Geoff founded Lifestyle Family Fitness in 1982 with his first club opening in Lakeland, FL. Lifestyle Family Fitness grew to 55 clubs and 200,000 members in four states under his leadership. With Lifestyle Family Fitness he brought fitness to all ages, partnering with Humana for the Silver Sneaker seniors program and creating a free teen summer membership program.

Currently, Geoff owns two AussieFIT clubs in Columbus, Ohio and is opening his sixth Crunch Health Club in Florida, and seventh Crunch in Georgia, later this year. Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and holding true to a philosophy of No Judgments. From personal training, state of the art equipment or classes such as AntiGravity Yoga “Wings”, Broadway Dance Series and BodyWeb with TRX®, there is something for everyone at Crunch.

Geoff is originally from Melbourne, Australia moving to the U.S. when he was 22 and working as a fitness instructor in Oklahoma City. He now resides in Florida.

SiteZeus is excited to partner with Geoff’s Crunch franchise, enabling them to leverage its cloud-based site-selection platform. With features such as real-time location intelligence, advanced reporting, and an unparalleled user interface, they will be able to automate the aggregation, analysis, and presentation of data in their site-selection process.

We are thrilled to share in Geoff’s fitness journey. By utilizing SiteZeus to build and refine their location intelligence models and determine their best markets and locations, more and more people will be able to experience Crunch’s unconventional new take on traditional fitness.