Customer stories

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Customer stories

Achieving speed and precision in market planning

PJ's Coffee of New Orleans, part of the Ballard Brands hospitality and foodservice company, has been serving customers small-batch, specialty arabica coffee since 1978. In an enormous industry, the brand sets itself apart through a focus on craftsmanship and southern hospitality — and with 125 new locations in development, it's growing at an astonishing pace.

Customer stories

Expanding to new markets while staying true to family values

Roy Rogers is a western-themed, quick-service restaurant chain known for serving comfort food in cozy environments that feel like sitting at the family dinner table. When the brand decided to embark on a rapid franchise recruitment growth phase, the real estate team knew that they needed a data-driven method for market planning.

Customer stories

Bringing unique deep-dish pizzas to more people with the right combination of insights and support

For decades, people have been visiting Lou Malnati’s Pizzeria restaurants for a taste of authentic, Chicago deep-dish pizza served with a side of family hospitality. Founded in 1971, today, the brand operates primarily in the Chicagoland area, as well as locations in Indianapolis, Milwaukee, and Phoenix. To continue the brand’s rapid growth and bring Chicago deep-dish pizza to everyone craving it, Lou Malnati’s real estate team started searching for a market-planning solution that would enable them to quickly and confidently identify growth opportunities.

Customer stories

Balancing the art and science of site selection

Tijuana flats is a Tex-Mex restaurant chain dedicated to serving people tasty food in vibrant, fun-loving environments across 135 locations — and counting. When the chain decided to kick off a new growth strategy, it turned to Eric Taylor. Back then, Taylor had just started as the company’s Vice President of Real Estate and Development and knew how pivotal it would be to identify high potential sites and markets for the brand to scale.