Customer Stories

Balancing the art & science of site selection

We knew we were getting access to a wealth of expertise alongside top-tier technology. In particular, a client success analyst.”

Eric Taylor | VP of Real Estate & Development

Industry: Restaurant

Unit Count: 130

Solutions Leveraged:

  • Sales Forecasting
  • White Space Analysis
  • Sales Impact
SiteZeus orb

Tijuana flats is a Tex-Mex restaurant chain dedicated to serving people tasty food in vibrant, fun-loving environments across 135 locations—and counting. When the chain decided to kick off a new growth strategy, it turned to Eric Taylor. Back then, Taylor had just started as the company’s VP of Real Estate and Development and knew how pivotal it would be to identify high potential sites and markets for the brand to scale.

With more than 20 years of experience in the restaurant franchising business, Taylor knew that to drive the growth strategy forward, he needed to equip his team with a solution that combined the art and science of market planning.

To supplement the art side of market planning with the science side, he needed a solution that:

  1. Would accurately and quickly solve for all the market planning scenarios (while being easy to use).
  2. Provided dedicated support through each step of the working relationship to help Tijuana Flats understand what uniquely drives its customers.

Taylor was immediately drawn to SiteZeus’ A.I.-driven technology. But he was even more impressed with the people behind the scenes.

The platform was intuitive, and the data was rich,” says Taylor. “And just based on those initial conversations and the proof of concept the SiteZeus team prepared for us, I could tell the customer service and expert guidance was going to be excellent.”

Once Tijuana Flats signed on, the SiteZeus team ran training sessions for the company’s executives.

They walked us through the platform and explained how to scientifically think about markets and turn the data into actionable insights,” says Taylor. “We knew we were getting access to a wealth of expertise alongside top-tier technology. In particular, Client Success Consultant Olivia Bolton and her colleagues have risen to the occasion each time we’ve had questions.”

What does Taylor appreciate the most about SiteZeus?

He can use it while he’s out and about surveying sites with brokers.

It’s a great advantage to have the ability to drive to a proposed site and pull up a sales forecast right from my laptop,” says Taylor. “A broker tells me that their demographics have indicated that a site has potential. From there, I punch the address into SiteZeus to verify whether or not it’ll be a winner. I also take a deeper look at customer psychographics and other data points that would drive sales in those trade areas.”

If Taylor ever has a question about the data while he’s on the road, he knows help from the SiteZeus team is only a chat or email away.

Our partnership has consistently strengthened and become more impactful over the last two years,” says Taylor. “We consider the SiteZeus support team an extension of our own team. Together, we’ve been able to avoid bad locations and identify the high-revenue potential locations that will mark the next phase of growth for our brand.”

Opportunity strikes! Electrify your brand’s growth with SiteZues’ A.I.-powered platform.

The next success story could be yours — schedule a demo to see SiteZeus live.

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