What makes your customer tick?
One of the fundamental building blocks for any business is knowing who your target customer is. While traditional data sources like demographics and psychographics help to give that customer a face with information, such as age, ethnicity, income, and education levels, these only reveal a part of the picture.
Retail brands look beyond A.I. to solve for locations
“Artificial intelligence is going to change everything, everything, 180 degrees…There is no way to beat the machines, so you’d better bone up on what makes them tick.” Mark Cuban, American businessman, and investor.
Thank you for stopping by at ICSC RECon 2019
Thank you for a successful ICSC RECon 2019! We hope you were lucky enough to partake in our #FREEcon Giveaway.
Location intelligence boosting retail efforts
With an accountable demographic still preferring to shop at brick and mortar shops in this digital era, it is a perfect time for retailers to think about leveraging location intelligence to maximize foot traffic. Here are specific ways to use location intelligence in retail business.
How customer segmentation can drive better location-based decision-making
In the retail revolution, outdated customer segmentation tools are holding brands back. While census data and predictive analytics worked well until recently, they’re no longer the gold standard in location intelligence; this is why the news is riddled with store-closure headlines of top brands like Family Dollar, Sears, and Gap. So what's next? A.I. powered decision-making solutions. One of the many ways in which A.I. can help brands thrive is by enhancing customer segmentation so real estate teams can unearth deep insights.
Location Intelligence meets decision technology: SiteZeus leads shift into new Prescriptive-Led Growth era
TAMPA, Fla. (April 17, 2019) — SiteZeus is excited to be at the forefront of a transformative change occurring within the location intelligence sector. Its artificial intelligence-powered platforms are providing solutions that are helping introduce emerging and established brands to a new age of Prescriptive-Led Growth (PLG).
Prescriptive-Led Growth: A new age of location intelligence
Enjoy this game-changing webinar. SiteZeus Founders Keenan and Hannibal Baldwin cover a radical new approach to location intelligence that puts brands in complete control of growth and optimization. To view this webinar, please tell us a bit about yourself.
How to use mobile data to select restaurant locations
Growing a multi-unit franchise into an empire comes with growing pains. Having a winning concept isn’t enough anymore. Even those topping this year’s Emerging Brands list aren’t immune. Location remains a major success factor for brick-and-mortar brands.
How Steve Jobs changed modern location intelligence
Retail chains that are benefiting from the tech revolution sweeping through the location intelligence industry owe a big thank you to Steve Jobs. Smartphones that millions of people now carry with them everywhere are allowing retail brands to capture more data and insights on consumer behavior and travel patterns than ever before.
Retail revolution – how modern data sets are changing the landscape
Site selection strategy is becoming more advanced. Data is easier to collect and analyze, and expansion can be determined in minutes instead of months. In fact, this BBQ chain is expanding in a shifting marketplace because of how they’re harnessing modern data sets.
Retail in a drone era
When most people think of drones, they might think of unmanned military strikes, or of the toy drones. But the fact is, drones are already used for a number of complex tasks across many different industries. First responders and disaster workers use them to help spot and aid stranded victims. Walmart has applied for over 46 patents involving drone technology. In March of 2018, UPS and Amazon were both reportedly researching ways to make drone delivery a reality, with Amazon securing patents for their Amazon Air Prime service.2 While the logistics still present challenges, it’s clear that the potential for drone capabilities is growing by the day.
How can geosocial data explain performance differences between two stores?
SiteZeus’ platform uses Spatial.ai’s geosocial data to “score” an area for existing behaviors, in addition to providing more detailed sales forecasting.