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TAMPA, Fla., June 1, 2020 — SiteZeus is pleased to announce its newest partnership with Checkers & Rally's, an iconic and innovative drive-thru restaurant chain known for its exceptional value, people-first attitude and “Crazy Good Food." With nearly 900 locations and plenty of available territory in desired markets across the U.S., Checkers & Rally’s will leverage this A.I. powered, subscription-based platform to further expand its thriving portfolio, while making critical market planning decisions.

Knowing how to identify and utilize your brand’s customer profile can determine the success of your expansion into new markets. Previously, brands used demographics as the primary standard when determining their customers’ characteristics. SiteZeus allows growing brands to upgrade their understanding of their customer profiles with the use of Spatial.ai’s geosocial data. 

Manually evaluating portfolio performance can be slow and tedious. To streamline this process, SiteZeus’ Quadrant Recommendations feature sorts your locations into four simple categories — Study, Grow, Relocate, or Optimize — by comparing their actual sales to their projected sales. For instance, a site might currently be performing below your portfolio's average, but SiteZeus projects it could be performing well above average. This site would be categorized under Optimize to quickly highlight opportunities for improvement. Strategic brands use all four recommendation categories to determine their true portfolio potential and guide their optimization strategy. Users can study, test, and act on insights all in one platform.

The pandemic forced many multi-unit brands to close their doors. While some sites are beginning to reopen, others will remain permanently closed. As brands analyze whether to close or reopen their existing sites, demographics will play an essential role. However, demographics alone do not depict the whole story. The missing piece? Geosocial customer-segmentation data.

When COVID-19 brought the restaurant industry to its knees in February 2020, an interesting phenomenon occurred; everyone from hometown eateries to major multi-unit brands temporarily offered takeout and delivery to survive. Meanwhile, companies with pre-established off-premises systems (i.e. Chipotle), enjoyed increased revenues.

Building a predictive model means gathering, cleaning, analyzing, and testing data — a process that can take months. SiteZeus allows you to skip this lengthy process and jump straight to gaining key insights for portfolio growth and optimization. SiteZeus combines multiple data sets (e.g., brand data, population movement, mobile location, geosocial segments, etc.) to give the machine-learning algorithm everything it needs to build a precise predictive model. By comparing each site’s projected and actual revenues, SiteZeus even tests itself for accuracy. Thanks to this cutting-edge technology, you can simply log in and start using your brand's predictive model, available 24/7.

Are you looking to expand your grocery brand quickly and effectively? By recognizing what key factors drive your sales and by how much, SiteZeus can support your brand’s current expansion plans. Understanding key sales drivers are crucial steps in the continued success of any expansion strategy. Most importantly, while these insights used to take days, weeks, or even months for other solutions to produce, SiteZeus’ Synergy Grid can present this vital information in a matter of minutes. Through fast and accurate data analysis, the Synergy Grid investigates the correlations between brand locations and conveniently displays findings in a highly reportable manner. To learn more on how the Synergy Grid can benefit you, see this tool in action by watching this short video or by scheduling a demo below:

The Devies Awards, the definitive award for the Development Technology Industry, has named SiteZeus the winner of their 2020 prize for Best Innovation in Artificial Intelligence and Machine Learning. The award is in recognition of SiteZeus’ groundbreaking achievements in creating an A.I. platform that is able to solve numerous market planning problems faced by the multi-unit brands.

With a new decade under way, multi-unit brands like Kroger, Uniqlo, McDonald's, among many others, are starting to leverage the potential of Artificial Intelligence (A.I.) across various functions of their business.

Whether we realize it or not, Artificial intelligence (A.I.) is starting to become a part of our daily fabric. From electronic assistants like Alexa and Siri to business tools like Salesforce and Gmail, A.I. has proved to be a powerful technology that helps improve the way we work and live. Listed below are ten examples of brands that are harnessing the power of A.I. to solve for some of their business challenges.

White space analysis, the process that helps brands identify new and existing untapped market potential, used to take months. In this SlideShare, you’ll learn how you can cut that process down to minutes—and get unprecedently precise results—with SiteZeus’ Site Sonar solution.

These days, it is not enough for multi-unit retail brands to classify and find customers with demographics alone. Same goes for psychographics, loyalty data, and even purchase data. There’s something missing from the puzzle…