SZ-Market

Navigating today’s dynamic business outlook, organizations are constantly seeking innovative strategies to enhance growth and connect with their target audience. A crucial strategy that stands out as a key to success is real-time customer segmentation. Understanding your customers' behavior, interests, and needs allows you to refine your site selection strategies, tailor your marketing efforts effectively, and ultimately drive business growth.

Melting Pot, part of Front Burner Brands, is a renowned fondue restaurant chain that has excelled in providing an immersive dining experience to its customers. With a focus on creating memorable moments and promoting social interactions, the brand has established a loyal following and grown to more than 95 restaurants in 31 U.S. states and […]

Most multi-unit brands share the common objective of opening a specific number of locations every year. Yet achieving this goal has become increasingly challenging for real estate teams due to turbulent market conditions. The current economic state has introduced a layer of difficulties centered around rising interest rates and escalating rent costs, posing significant obstacles to expanding site portfolios. Without the option of opening new locations, your brand can still drive revenue growth by reaching new customers and maximizing your existing customer value. The key lies in increasing same-store sales. By focusing on strategies that optimize sales performance within their current store network, brands can tap into untapped potential, enhance customer engagement, and ultimately improve returns without the need for physical expansion.

As a marketing professional, you understand the significance of effective ad campaigns and the metrics that drive success. In today’s competitive landscape, reaching the right audience while minimizing ad spend is crucial to getting the results you need to drive sales. Look no further than the success story of Quick Quack Car Wash, one of […]

Example: A consumer electronics store can create personalized video ads showcasing different product features based on the viewer’s past browsing history or previous purchases. By delivering targeted messages and demonstrating how the product can eliminate specific pain points or align with the viewer’s interests, the company can capture viewers’ attention and motivate them to visit […]

You know why you’re reading this article — it’s because you understand that identifying your target audience is the key to creating successful marketing campaigns. It’s the surefire way to tailor your messaging and marketing strategy for better results, whether you’re measuring those in terms of engagement rates, new leads, or customer loyalty. By organizing […]

Developing and executing a marketing strategy can be daunting given the ever-changing digital and social media landscapes. Whether you're working for a small business or a large corporation, you're likely to encounter some common setbacks as you launch new products and adapt your approach to meet consumers’ evolving expectations. Here are the top 10 struggles of today’s marketing teams — and how to tackle them.

As a marketer, you're constantly hustling to deploy the next campaign, testing new strategies in hopes of boosting click-through rates. But the trial-and-error approach takes too long, chipping away at your team's budget and momentum — so how can you hit your target on the first go? Until recently, this classic problem had remained unsolved. However, thanks to the latest customer-segmentation technology, your team can launch ad campaigns confidently by identifying top segments, leveraging on-demand insights, and creating custom audiences in just minutes.

The rapidly growing Wings Etc. Grill & Pub franchise includes more than 75 restaurant locations in 13 states. And thanks to its experience delivering specialty chicken wings, brews, and pub food since 1994, the brand boasts a strong customer base. But with inflation on the rise, the Wings Etc. marketing team wanted to scale faster, looking to reach new customers with an offer for 70¢ wings. They selected six restaurants in the Evansville, Indiana, designated market area to participate in a corresponding Facebook ad campaign.