5 proven strategies for driving sales to existing stores

5 ways you can boost same-store sales starting today

While SiteZeus is best known for helping real estate teams pick better locations, many brands are leveraging our customer analysis platform,
SiteZeus Market, to gain insights that drive portfolio optimization decisions. Let’s uncover the most effective ways you can increase same-store sales with an innovative customer segmentation solution.

1. Craft tailored messaging that resonates with your customers

While most marketing teams believe they have a solid understanding of their customer base, the reality is that traditional customer analysis methods tend to provide only surface-level observations primarily centered around demographics. With SiteZeus Market, your team can delve deeper and uncover valuable insights into your customers’ social media activity, online behavior, and in-store visitation patterns. These insights can help you shape the messaging of your advertisements to ensure they resonate with your customers.

For instance, let’s consider a scenario where a clothing retailer’s primary customer base consists of sports enthusiasts who are particularly interested in college football. Running a location-based campaign that showcases products in the local college sports teams’ colors can pique your target audiences’ interest and boost sales.

2. Reach your audience where they already are

Once you’ve curated the perfect campaign messaging, it’s time to ensure your target audience actually sees it. SiteZeus Market can easily identify the channels where your customer base is most active, such as news publications, podcasts, or television. Additionally, this powerful tool allows you to identify the top online personalities followed by your customers, enabling you to collaborate with them for influencer campaigns. This rapidly-growing advertising strategy has been proven effective in expanding your audience reach by capitalizing on the digital presence of individuals your customers already know and trust, effectively promoting your brand or products.

3. Offer compelling promotions your customers actually want

A common strategy to attract more customers and boost sales is offering limited time promotions and deals. To maximize the impact of your promotions, it is crucial to understand what motivates your customers. Do they prioritize saving money? Are they interested in opportunities for quality time with family? Are they always looking for a new social hour event? Whatever it may be, SiteZeus Market can help you identify it and tailor your promotions accordingly.

A great example of this strategy is for a restaurant whose customer base has a focus on family time. By offering a discounted or free kid’s meal with the purchase of an adult entrée, not only does it attract more families, but it also incentivizes the purchase of full-size entrees, leading to an increase in ticket sizes and overall revenue.

4. Study you customers’ behavior and interests to enhance in-store experience

Even if you have the right customers coming into your doors, it’s crucial to offer them an ideal customer experience to maximize your revenue potential. By implementing adjustments such as modified hours, introducing new or seasonal menu items and products, launching a loyalty program, or adopting an omnichannel approach, you can increase your revenue beyond expectations. By analyzing your customers interests and the top stores they visit, you can uncover patterns that will guide your decision-making process for optimizing your own locations.

For instance, a grocery store utilizing SiteZeus Market discovers that a large portion of its customer base are craft beer enthusiasts. This insight leads the store to expand its beverage department to include a rotating selection of local craft brews. This strategy taps into the customers’ affinity for craft beer, creating a compelling reason for them to frequent the store and discover the ever-changing selection.

5. Find opportunities to convert competitors’ customers

When seeking to attract new customers, a great starting point is identifying the individuals who frequent your competitors’ locations. Leveraging the power of mobile data, you can quickly and effortlessly uncover the top customer segments visiting your competitors. In a matter of seconds, you can obtain valuable insights to gain a better understanding of this audience, enabling you to devise an effective strategy to engage with them and successfully convert them into loyal customers for your own brand.

Embracing data-driven strategies for same-store sales growth

In today’s challenging market conditions, maximizing same-store sales is crucial for revenue growth. By leveraging robust customer segmentation and analytics solutions, brands can uncover valuable insights into customer behavior and interests, which aid in crafting tailored messaging, reaching customers through preferred channels, and enhancing the in-store experience. Embracing these data-driven strategies enables brands to optimize their existing store network and achieve revenue growth without physical expansion. Join our upcoming webinar to explore how SiteZeus Market can help implement strategies that drive same-store sales.