Actionable insights for accelerated growth

TAMPA, Fla. (May 18, 2020) — SiteZeus is thrilled to announce its partnership with Planned Grocery, a fully integrated data set focused on tracking the development cycle of grocery stores nationwide. This alliance represents a new chapter in unlocking true market potential for the grocery sector.  

The pandemic forced many multi-unit brands to close their doors. While some sites are beginning to reopen, others will remain permanently closed. As brands analyze whether to close or reopen their existing sites, demographics will play an essential role. However, demographics alone do not depict the whole story. The missing piece? Geosocial customer-segmentation data.

When COVID-19 brought the restaurant industry to its knees in February 2020, an interesting phenomenon occurred; everyone from hometown eateries to major multi-unit brands temporarily offered takeout and delivery to survive. Meanwhile, companies with pre-established off-premises systems (i.e. Chipotle), enjoyed increased revenues.

Building a predictive model means gathering, cleaning, analyzing, and testing data — a process that can take months. SiteZeus allows you to skip this lengthy process and jump straight to gaining key insights for portfolio growth and optimization. SiteZeus combines multiple data sets (e.g., brand data, population movement, mobile location, geosocial segments, etc.) to give the machine-learning algorithm everything it needs to build a precise predictive model. By comparing each site’s projected and actual revenues, SiteZeus even tests itself for accuracy. Thanks to this cutting-edge technology, you can simply log in and start using your brand's predictive model, available 24/7.

This episode of Tech and Mortar features an anonymous restaurant professional speaking on the real challenges his brands and many others are facing right now.

Are you looking to expand your grocery brand quickly and effectively? By recognizing what key factors drive your sales and by how much, SiteZeus can support your brand’s current expansion plans. Understanding key sales drivers are crucial steps in the continued success of any expansion strategy. Most importantly, while these insights used to take days, weeks, or even months for other solutions to produce, SiteZeus’ Synergy Grid can present this vital information in a matter of minutes. Through fast and accurate data analysis, the Synergy Grid investigates the correlations between brand locations and conveniently displays findings in a highly reportable manner. To learn more on how the Synergy Grid can benefit you, see this tool in action by watching this short video or by scheduling a demo below:

In the first episode in the COVID-19 series, Jim Mizes discusses new strategies restaurants have implemented and how brands can prepare for the new normal that waits on the other side.

COVID-19 has turned once thriving cities into temporary ghost towns, forcing the permanent closure of over 3% of all restaurants nationwide. When in-store traffic evaporated between February and March, many could not sustain the financial blow. In an unstoppable ripple effect, mass layoffs quickly ensued, and restauranteurs scrambled to implement safe takeout and delivery options to stay afloat.

At SiteZeus, we have closely monitored the effects of COVID-19 on the state of the restaurant world. From client interviews to detailed market analyses, our team is working diligently to anticipate, and prepare for, a new norm in the industry.

Going to RLC 2020? Join us for “Turning months into minutes: How A.I. is transforming market planning”. Q&A to be held with our panel and a surprise giveaway for five lucky guests!

Tyler Carlson interviews restaurant expert and consultant, Fred LeFranc. Fred shares stories from his time at Lettuce Entertain You and discusses the different key factors in operating a succesful business from customer experience to technology integration.