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For franchise brands looking to expand, strong growth begins with building a robust franchise network. Central to this growth strategy is the effective management of relationships and data, which is where customer relationship management (CRM) solutions come into play. A CRM system is a technology that helps manage interactions with potential franchisees, aiding in closing deals, and improve overall organizational efficiency. Franchise brands heavily rely on CRMs to streamline their sales processes, enhance communication, and drive revenue growth.

Franchise systems provide an efficient way to expand a brand and enter new markets with the help of knowledgeable local entrepreneurs. However, franchise sales teams often face various challenges when it comes to finding and onboarding new franchisees. Whether you are a seasoned franchisor or a small to medium-sized business (SMB) venturing into the franchising world, having a strong foundation is the key to an effective growth strategy. In this article, we will explore some of the most common hurdles faced by franchising professionals and solutions for overcoming them.