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How restaurants are leveraging Planned Grocery data for strategic site selection
For decades, general retailers’ ability to attract significant shopping traffic proved lucrative for neighboring businesses—particularly restaurant brands. However, mass store closures and a major shift toward online retailing have pushed grocery to the front of the anchor tenant line. These days, leading restaurant brands rely heavily on grocery development data to pick better locations.
Easily validate your grocery sales projections
Getting sales projections on a proposed grocery location should take mere minutes. However, accuracy and transparency should not be concessions for speed. When brands leverage SiteZeus, they get a highly accurate sales projection within minutes as well as the ability to explore the variables behind every projection. With SiteZeus, brands have a constant, high-level understanding of their model accuracy using the Synergy Power Score. The solution represents the median accuracy of the overall model. Users can also review the variables that are positively and negatively affecting their individual projections with the Variable Impact tool. Additional features within SiteZeus – such as mobile data, traffic data, and comparison of similar sites – equip users to further validate their projections with ease. To see how you can validate sales projections using SiteZeus, watch below:
Instant insights into grocery revenue potential
When analyzing proposed grocery locations, evaluating the revenue potential is a top priority. In the past, brands used a time-consuming, complex process to understand sales potentials. With SiteZeus users can evaluate the revenue potential for a proposed grocery location faster, easier, and more accurately – resulting in higher ROI on location decisions! Once a brand has a predictive model inside of SiteZeus, they are able to run as many projections as they want. By simply dropping a pin on the map, a revenue projection – known as a “Zeustimate” – is immediately calculated. To make the Zeustimate even more accurate, brands are able to update site characteristics on the proposed location (such as square footage, building type, etc.), and the machine learning instantly re-evaluates the location potential. Each Zeustimate is also conveniently broken down into different revenue streams to provide more detailed insights. To see how with SiteZeus finding and validating new grocery locations is easier than ever before, watch the quick demo below:
Evaluating your grocery portfolio for optimization
Manually evaluating portfolio performance can be slow and strenuous. To streamline this process, SiteZeus’ Quadrant Recommendations categorizes your locations into four simple categories: Study, Grow, Relocate, or Optimize. Locations are sorted by analyzing their actual sales against projected sales. For instance, a site might currently be performing below average, however, SiteZeus projects that the site could be performing well above average. This site would subsequently be categorized under Optimize, helping quickly highlight opportunities for optimization. While this is just one example, brands use all four recommendation categories to determine their true portfolio potential and guide their optimization strategy. Users can study, test, and act on insights all in one platform.
SiteZeus announces partnership with Planned Grocery
SiteZeus is thrilled to announce its partnership with Planned Grocery, a fully integrated dataset focused on tracking the development cycle of grocery stores nationwide. This alliance represents a new chapter in unlocking true market potential for the grocery sector.
Building a fast and accurate predictive model for your grocery brand
Building a predictive model means gathering, cleaning, analyzing, and testing data; a process that can take months. SiteZeus allows your brand to skip this lengthy process and jump straight into using its highly predictive model. SiteZeus converges multiple datasets (brand data, population, mobile, geosocial, and more) to provide the machine learning with everything it needs to build a highly predictive model. By comparing each site’s predicted and actual revenues, SiteZeus even tests itself for accuracy. Brands are able to simply log in and begin using their predictive model 24/7.
Crucial steps towards successful grocery expansion
Are you looking to expand your grocery brand quickly and effectively? By recognizing what key factors drive your sales and by how much, SiteZeus can support your brand’s current expansion plans. Understanding key sales drivers are crucial steps in the continued success of any expansion strategy. Most importantly, while these insights used to take days, weeks, or even months for other solutions to produce, SiteZeus’ Synergy Grid can present this vital information in a matter of minutes. Through fast and accurate data analysis, the Synergy Grid investigates the correlations between brand locations and conveniently displays findings in a highly reportable manner. To learn more on how the Synergy Grid can benefit you, see this tool in action by watching this short video or by scheduling a demo below: