How to put Foot Traffic Data to work for smarter site selection

When it comes to site selection, foot traffic data on its own isn’t enough to make the smartest decisions. But used the right way, in conjunction with other data streams and sophisticated analysis, it is part of a powerful toolset for planning smarter, faster, and with greater confidence. In this webinar, we’ll show you how SiteZeus goes beyond raw visit counts by combining them with other revenue predictors like demographics, psychographics, real estate characteristics, and more, to drive better decisions.

You’ll get a firsthand look at how SiteZeu’s estimated visit count data, powered by Dataplor, fits seamlessly into the SiteZeus platform. We’ll explore how it adds another layer of clarity to your site selection strategy, whether you’re comparing new trade areas, analyzing competitors, or spotting trends that signal opportunity.

What we’ll cover:

• Why we prioritized accuracy and intelligent integration over speed to market.
• How visit counts enhance trade area, competitor, and co-tenant analysis.
• What sets Dataplor’s data apart in terms of coverage and accuracy.
• How your brand can apply this new layer inside SiteZeus Locate .

Webinar details

• Date and time: Wednesday, August 13, at 2 p.m. ET
• Duration: 45 minutes + Q&A session
• Who it’s for: Brands looking to bring smarter, behavior-based insights into their site selection process.